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Ulta Beauty opens at Mall of the Emirates - UAE

30 Jan 2026

Ulta Beauty has opened its first store in the United Arab Emirates at Mall of the Emirates, in partnership with Alshaya Group, marking a key milestone in the brand’s global expansion. The new store brings Ulta Beauty’s signature, all-in-one beauty destination to Dubai, featuring a curated mix of prestige, mass, and emerging brands across makeup, skincare, haircare, and fragrance, alongside expert-led in-store services. The opening was marked by a vibrant launch programme, including immersive activations, live demonstrations, and appearances by regional beauty founders, with a special in-store appearance by actress and founder of Nadine Njeim Beauty, Nadine Njeim. The UAE debut reinforces Ulta Beauty’s long-term commitment to the region, with additional store openings planned at Dubai Mall on 27 March 2026 and Red Sea Mall in Jeddah on 7 May 2026.

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Company overview 

Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world's leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers.

Alshaya Group's portfolio extends across MENA, Türkiye and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.

Operating in multiple sectors including Apparel, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.

Fresh, modern and relevant, Alshaya's constantly evolving portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be. Brands such as Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang's, The Cheesecake Factory, The Body Shop, M.A.C, Victoria's Secret, Boots, Pottery Barn and KidZania.