Charlotte Tilbury launches in the Middle East
24 Aug 2017
Charlotte Tilbury launches her award-winning makeup revolution in the Middle East starting with opening her largest store in the world.
Charlotte Tilbury, the world's number one makeup artist, is taking the next momentous step by bringing her revolutionary makeup, skincare and scent brand to the Middle East with three stand-alone stores, and her first-ever stand-alone Beauty Wonderland outside of the UK. Starting in September 2017, the magic will begin at The Avenues, Kuwait with an epic 240 sq. m., two-storey store – the largest in the world, followed by Doha Festival City in October and then The Dubai Mall in early 2018. Charlotte Tilbury will be operated in the Middle East by M.H. Alshaya Co.
Each store will incorporate the latest cutting-edge digital innovations with the signature, sumptuous Old Hollywood-inspired interiors which have become synonymous with the brand.
In amongst the deep, night crimson velvet sofas, ornate, rose-gold art-deco light fittings and old Hollywood-style vanity tables, you'll find a first-of-its-kind, ground-breaking Magic Mirror that magically morphs your face to Charlotte's 10 iconic looks in seconds. Whether you are 18 or 80, Charlotte has the right tools, tricks and expert tips to make you look and feel your most beautiful in this space, to make you dream and make your beauty dreams come true.
At the heart of the brand is the 10 Looks makeup wardrobe. One woman, 10 looks – like a wardrobe of little black dresses, these colour-curated, off-the-peg, ready-to-wear makeup looks show women how to match the right eyes, cheeks and lips as put together by Charlotte. Unique to the range, women can choose by personality, lifestyle & preference. To celebrate the launch, Charlotte has unveiled a new campaign of the 10 looks featuring digital influencer and model Cindy Kimberly.