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Welcome to Aura. The exciting new loyalty programme from Alshaya. Designed for you. Your lifestyle. Your tastes. Now in KSA, UAE, Kuwait and Qatar.
Alshaya's new eGift cards make gift-giving simpler and faster than ever. Pick the perfect card from a variety of options & designs.
Make every occasion special with the Alshaya Gift Card available at your nearest Alshaya store across MENA. Top it up to the value of your choice and enjoy a wonderful retail experience.
From the latest fashion, cosmetics and wellbeing to home furnishing, shop your favourite brands online 24/7 and benefit from home delivery. Read more
Too busy to cook? Order from your favourite restaurants and cafes online and enjoy in the comfort of your home Read more
Discover some of the world's best loved brands
Recent news
Alshaya Group introduces alo to Kuwait
• Luxury activewear brand opens online and in The Avenues in Kuwait with a 500 sqm space dedicated to spreading mindful movements, inspiring wellness, and creating community • Partnership with Alshaya will continue brand expansion into Qatar and UAE with new stores and eCommerce sites Alshaya Group, one of the world’s leading international retail franchise operators, today marked the debut of alo in Kuwait, a renowned premium lifestyle brand, with launching online and opening in The Avenues. The partnership reflects Alshaya’s retail growth strategy that prioritizes guest experience, convenience, and community. Sprawling across 500 sqm, the in-store experience builds on alo’s global mission to spread mindful movements, inspire wellness, and create community. The store’s widespread layout is expertly curated to bring the latest collections to full display, including high-performance activewear, as well as fashion forward, on-trend leisurewear. The Los Angeles-based brand aims to elevate luxury athleisure from the studio to the street, with high-quality, ethically made, and environmentally friendly active apparel and wellness products for both men and women. Speaking about the opening of the brand in Kuwait, alo Yoga Co-Founder and Co-CEO Danny Harris said: “As a brand which supports wellbeing, alo has a strong synergy with the cultured lifestyle enjoyed in the Middle East. We're looking forward to connecting with our community in Kuwait through our website and at our first retail store in The Avenues in Kuwait. The move to enter Kuwait is part of the brand's retail growth strategy, focusing on convenience, guest experience, and community as we introduce alo to our newest markets." John Hadden, CEO of Alshaya Group, said, " We’re really pleased to open the new store today, partnering with alo Yoga to bring our customers an exceptional experience. The past few years have witnessed a steady growth in customers wanting to shop for athleisure styles, keeping with changing trends towards a healthier lifestyle and fitness-focused fashion and we are looking forward to welcoming Kuwait customers.” alo’s journey will continue across the region with additional stores and eCommerce sites in Qatar and UAE, set to launch by early 2023. Stay tuned for more details on Instagram @alo.me or visit aloyoga.com.kw
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The region’s first-ever standalone Disney Store opens doors at The Avenues in Kuwait
The Walt Disney Company Middle East and Alshaya Group officially opened doors to the region’s first-ever standalone Disney Store on 18th November. The grand opening was attended by special guests and officials of Alshaya Group and attracted over 1000 visitors and onlookers. Located at the Grand Avenue - The Avenues in Kuwait, the occasion was highlighted with an array of magical festivities and giveaways for little ones, transporting guests to the wonderful world of Disney. “We couldn't be more delighted with the opening of the first standalone Disney store in the region," said John Hadden, CEO of Alshaya Group, at the opening. "This stunning new landmark is more than just a store – it’s a destination that brings memories to life and truly offers a one-of-a-kind retail experience to children and families that only Disney can deliver.” Sonal Patel, Director – Consumer Products Middle East & Disney Store Southeast Asia, India, and Middle East, added: “The region’s first-ever standalone Disney Store is officially open and we could not be more excited. It was wonderful to welcome our first guests and see them experience all that the store has to offer. With the help of The Alshaya Group, we can’t wait to continue creating memories and connecting with our fans in Kuwait.” Spanning over 800sqm, the store has something for Disney fans of all ages, with lines exclusive to the Middle East, as well as a wide range of products from your favourite Disney, Pixar, Marvel and Star Wars characters and movies. This includes costumes and accessories, toys and plushes, home décor and collectables, as well as apparel for both children and adults. Disney friends across the entire region can also visit over 30 Disney Store shop-in-shops in Bahrain, Kuwait, Saudi Arabia, Qatar, and the UAE. Located inside Alshaya-owned Debenhams and Mothercare stores, there’s a little Disney magic for everyone across the Middle East.
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Alshaya Group introduces Alo to Kuwait with an exclusive celebration
First Kuwait store opens on 23 November · All things wellness, Zen, and self-care took centre-stage at Alo’s exclusive pre-launch event at the Four Seasons Hotel Kuwait at Burj Alshaya, dedicated to awakening all five senses through 360° immersive experiences · More than 100 guests joined the luxury activewear brand’s debut in the market to unlock multi-sensory transformative wellbeing themed around sight, smell, sound, taste, and touch Internationally renowned premium lifestyle brand, Alo, today unveiled an exciting glimpse into its presence in Kuwait, prior to the opening of its first-ever retail store in the region. An exhilarating afternoon dedicated to awakening the senses and unlocking transformative wellbeing welcomed more than 100 experts, practitioners, and influencers to experience 360°, multi-sensory wellness like never before. Fully immersive sessions were carefully curated around sight, smell, sound, taste, and touch. The pre-launch event empowered guests to find unique ways to bring wellness into their day. A stunning poolside rooftop at the Four Seasons Hotel Kuwait at Burj Alshaya provided the perfect canvas to encapsulate the essence of the Los Angeles-based yoga gear and activewear, inspiring mindful movements and fostering an inclusive community. Yoga sessions captured the advanced performance fabrics in action, while massage therapies, nutrition workshops, specialised scents, and live beats by DJ Bonita kept the vibes high. Attending the event, Rebecca Jobo, Vice-President, Alshaya Group’s Wellness Division said: “Today’s amazing celebration of all things Alo saw our guests experience firsthand the brand and what it will mean to our customers. From designing signature scents, learning about nutrition, and taking part in world-famous Alo yoga classes – as well as viewing the brand’s latest activewear collection – it’s a great way to introduce Alo to Kuwait.” Alo’s journey will continue in Kuwait with the opening of its first retail store in the country on 23 November in Grand Avenue, The Avenues, building on its global mission to create active apparel and wellness products that take mindful movement one step further – from the studio to the street, into a life lived consciously. Stay tuned for more details on Instagram @alo.me or visit aloyoga.com.kw
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Introducing Alshaya
- Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890.
Read more - First established in 1890 in Kuwait, we have a strong history of growth across our markets.
Read more - An unmatched brand portfolio. Discover the brands we operate across Fashion & Footwear, Food, Health & Beauty, Pharmacy, Optics, Home Furnishings, Leisure & Entertainment and Hospitality (coming soon).
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- The passion and commitment of Alshaya people is why our business partners trust us to protect and grow their brands.
Read more - Alshaya’s proven track record of international brand franchising is built on the skills and knowledge of Alshaya's management team.
Read more - We continually invest in our infrastructure to ensure that we can support our customer needs, however and wherever they want to spend with us.
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- We run a range of programmes designed to develop, empower, reward and recognise our people, and to ensure they enjoy a good work life balance.
- Wherever our customers want to connect with us we’re focused on delivering a great experience - in-store, online or a mixture of both.
- As a leading employer in the retail sector, there are many ways we can make a sustainable difference to the communities in which we operate.
Make every occasion special with the Alshaya Card. Top it up to the value of your choice and enjoy your Alshaya experience. Read more
