Bringing its unique modern style to residents in Riyadh, West Elm, the American home furnishing retailer has announced the launch of its brand new store at Riyadh's Sahara Mall, located on the Ground Floor, near Gate 4. This will be West Elm's first retail store in Riyadh, and their second in the Kingdom of Saudi Arabia.
Customers in Riyadh can expect to see all of West Elm's latest fall collection, as well as take advantage of the free design service offered by the furnishing house – allowing customers to have their home fitted out with West Elm furniture and home accessories by a professional designer from the company.
Vhong de Guzman, General Manager, said: "The Kingdom of Saudi Arabia is a young and stylish nation so it makes sense that we continue to expand our presence here by opening a second store in Riyadh. This is a very important move for West Elm as we will be introducing our premium interior design services to the Riyadh market, as well as bringing our distinct modern 2016 fall collection to the city."
Hussain Halabi, Area Visual Merchandising Manager, said: "The West Elm culture is to make sure that there is a design and visual taste for everybody who walks into the store. We have seen that the Riyadh community has a lot of brilliant designers and influencers that would be great to work with, as this is a big part of the West Elm DNA – we want to be able to empower and create alongside customers and local designers."
At West Elm, feeling truly at home means connecting with the communities where we do business. This is why West Elm is introducing its New Home and Designer Rewards Program to Riyadh. The initiative will encourage local interior design professionals to work with West Elm and use the unique and stylish items carried in each of the stores to bring together any household. The program is designed to give interior designers and new home owners fantastic offers and incentives while building strong relationships and exploring new avenues of creativity.