Warehouse Introduces the Spring Summer 13 Campaign

Kuwait, 3 February 2013: Warehouse uses the ever evolving city as the backdrop this SS13. Shot by Frederike Helwig, the ‘spotted at’ campaign features one girl on the move in everyday situations around the city - her playground.

‘Spotted at’ takes a tongue-in-cheek look at busy urban lifestyle situations – from taxi hailing. The SS13 collection at Warehouse takes you from sunrise to sundown in pieces that were made for summer in the city.

ARIZONA: Cool down from the city heat in Parma violet tones and photographic prints. Do casual Indie with playful fringing and multi-zipped distressed denim.

ARCHITECT: Sleeveless boyfriend jackets and shirt dresses give an androgynous feel. Crochet dresses and drawstring waists were made for chilled casual evening wear.

LAYER CAKE: Give a nod to the 60s with feminine jacquard prints. Cocoon coats are reworked with gold zip detail and leopard print panels.

ROCK MUSE: Backless gypsy folk jumpsuits give a ‘hippy luxe’ feel. Denim gets special attention with embroidered and patchwork detail.

ICONICA: Functional sporty designs give edge to evening wear. Deep v’s and sleek shapes make for a contemporary silhouette.

TOTEM: Unwind in style with ethno graphic prints and floral maxis. Accessorise with an armlet for ultimate tribal chic.

MONOCHROMANIA: Modern couture takes a turn with scuba fabrics and geo striped blocks. Dropped shoulder jackets with curved contours are paired with cigarette trousers.

IONIAN: Go slow wearing lightweight cotton playsuits in blue Grecian tile prints. Floaty Grecian beaded dresses are perfect for hazy days.