1 February, 2015: Victoria’s Secret (VS), the most glamorous lingerie brand in the world, made famous on the runway by supermodels like Adriana Lima, Alessandra Ambrosio and Candice Swanepoel, will open its second full assortment store in Cairo, Egypt at Cairo Festival City on 21st of February, 2015. This follows their successful debut at City Stars last month.
The store will feature a wide assortment of the beautiful and feminine lingerie collections that Victoria’s Secret is known for.
The full lines of popular fragrances such as Victoria’s Secret Bombshell, Dream Angels, Heavenly and Victoria’s Secret Angel will be available along with VS Fantasies body care & PINK beauty products. The store will also feature Victoria’s Secret PINK — a collegiate-inspired collection of playful and colorful lingerie and loungewear targeting university-aged women.
The store design takes glamour and sophistication to a whole new level. The façade takes a modern approach with an eye-catching pink storefront while the interior takes a cue from residential design in both feel and scale, including over-sized custom chandeliers and lingerie-inspired detailing. The front of the store is dark and dramatic with a gallery of timeless black and white supermodel imagery, while the rear of the store transforms into a bright and playful area with shocking pink accents dominated by huge video screens playing iconic footage from the Victoria’s Secret Fashion Show.
The store will also offer a cozy and glamorous fitting experience – including seating areas with custom furniture, flocked pink and velvet finishes and signature fragrance testers, some even located in the fitting rooms.
Highly trained specialists will be on hand to help customers find their perfect fit in the comfort of uniquely designed fitting rooms that will also have a call button for assistance