Celebrating life through fashion
Justice, the specialty fashion and accessories retailer for girls, hosted their first-of-a-kind fashion show in Kuwait at the KidZania Theater, at The Avenues – Kuwait that was attended by Justice VIP customers, parents of the models and esteemed media members.
The fashion show highlighted the brand’s latest collection for the season that were modelled by girls aged between 6 to 16 years. The exclusive fashion show, under the title ‘Live Justice’, aimed at highlighting the core values celebrated by the Justice brand and its wide fan base of teenage girls. Live Justice is based upon six values, which guide the girls through their tween life and support them. These values are focused on living: Positively, Smart, Connected, Creatively, Together and Active.
Live Justice is a lifestyle that promotes a positive sense of the self and the celebration of every girl. It's a place where girls can share and discover how they can change the world for the better. Fueled by positivity, the Live Justice community is supportive and promotes confidence-building as girls pursue their dreams, discover their voices, lead, and lift each other up. Live Justice encourages the girls, to try something new every day, learn through curiosity, spread positive vibes, dream big, celebrate social differences and take charge on leading a healthy lifestyle.
The new collection features the iconic dazzle and charm of the Justice patterns and colours across the different lines. Pastel and vivid shades of blue, pink, purple and yellow are the highlight for this season’s collection. Justice girls will find their favourite pieces across the new lines featuring active wear, denim, sleepwear, special occasions and casual collections.
Lightweight fabric with playful patterns, themes and graphics are every girl’s essentials for a good night sleep. The Justice Sleepwear collection also offers a range of blankets and pillows with matching themes to complement the Justice dream.
The newly launched Justice Denim collection is embellished with eye catching designs such as flowers, unicorns and mermaid. Justice girls will also be ready for their next jump and squat in the ultra-stretchy leggings and leotards, which are designed for great comfort levels with every move.
Dressing for special occasions is an enchanting fairytale coming to life. Charming dresses and skirts in lace textures, ruffles and embroidered flowers and butterflies will add the Justice spark for every occasion.
The new collection is currently available across all Justice stores in the Middle East.
Stay connected and follow @Justicemiddleeast for all the updates and new collection releases. Every girl has the power to change the world. Every girl is awesome.