H&M Home to Open First Concept Store in Middle East, in the Heart of Dubai

H&M HOME is an interior brand aiming to offer modern design and quality at the best price, in an inspiring and sustainable way. As we continue to roll out our new and inspiring concept stores across the world, we are thrilled to reveal our next location, a first in the Middle East, at The Dubai Mall, located next to the Aquarium. 

Opening 3rd September 2020, the H&M HOME Concept Store is a new approach to the interior industry, offering a new level of inspiration, customer services and collaborations. The new store will provide a dynamic shopping experience for our customers and offer a wider H&M HOME product assortment, such as small furniture, lighting, and a curated selection of pieces from other brands.

H&M Home to Open First Concept Store in Dubai

The new store will also have a permanent in-house florist and sell delicious dry foods from the high-quality organic food brand, Le Pain Quotidien. There will also be a “Repair & Remake” Room – where customers can personalise their favourite pieces with our monogramming and tailoring services.

“With our H&M HOME Concept Stores we want to offer customers a truly inspirational experience that complements our digital offering. We are so happy to now expand this concept to the Middle East and we are really looking forward to welcoming our customers to the new Dubai store, and hope it will become their go-to destination for modern design and home decoration”, says Peter Klagsmark, General Manager H&M HOME.

For the opening weekend, we are especially delighted to present a curated H&M HOME Edit by Khalid Shafar, the “champion of Emirati design”. Present on the day of the launch will be Kris Fade, host of Virgin Radio “The Kris Fade Show”, who will be taking a walk-through of the store. There will also be a live illustration activity with Dubai-based illustrator and sketch creator, Lourdes, who will personalise candles, cups, vases and more. Customers will also be treated to fresh flower arrangements upon any purchase of H&M Vases.

In the meantime, and until we open our amazing new store, you can shop H&M HOME at ae.hm.com