TIMELESS YET MODERN, H&M LIMITED EDITION COLLECTION LAUNCHES IN TWO DROPS IN APRIL & MAY 2019

H&M will launch its´ third H&M Limited Ediiton Collection; a colourful expression of style. The new collection will be available in H&M stores and online in two drops, April 18 and May 16. The collection is timeless yet modern, focuses on elegant spring/summer pieces such as long floaty skirts, kimono-tunics, kaftans, sets and embellished tops in cool, breezy fabrics. Along with the women’s stylish pieces, there will also be adorable dresses available for girls. It is perfect for the special occasions!

“There’s a confidence and positive feeling throughout the entire H&M Lmited Edition collection, from the flowing silhouettes to the head-to-toe prints and the matching sets with flattering cuts that women all over the world will really relate to,” says Maria Östblom, H&M’s Head of womens wear design.

H&M LIMITED EDITION COLLECTION

Key items in the womenswear include effortlessly chic kimono-tunics, kaftan-style dresses, long statement skirts, and ruffled blouses or tunic tops with coordinating trousers. There are also intricate embroideries and embellishments to be found, with softly draped fabrics and stunning jacquards.

In the first drop, the colour palette features a vivid range of bright accents, kimono styles – fresh pomegranate red and shades of green accompanied by tones of white. For the second drop, leafy greens and dusty pink reign alongside vivid flower prints and dashes of white.

H&M LIMITED EDITION COLLECTION

First drop

A modern take on festive clothes, rich in both details and graphics with a focus on embroideries and broderi anglais. The layering to create the full look is important, dresses over trousers soft lightweight materials such as linen and viscose. Graphics get the inspiration form the nature with subtle or blurred modern florals in natural midtones in sand and desert hues together with fresh bold and vivid accent colors.

Second drop

Shimmering fabrics, embellishments and embroideries in qualities that add lightness as fluid viscose, silk sateen and brocades sum up the second part of the Limited Collection. With inspiration from Art Deco as well as modern florals this is an all-in party and celebration wear collection. Kimonos and dresses with mixing and pairing contrast panels, with color combinations in natural mid-tones with lighter shades and pastel tones.