This Autumn, H&M and WWF have joined hands for a children's collection that aims to inspire people all over the world to care for our planet. All the garments are organic cotton-based and recognizable by their realistic prints of iconic endangered species. The collection will be available in H&M stores worldwide starting 29th September.
The Kids collection features animal prints of animals such as the tiger, panda, snow leopard, polar bear and the finless porpoise, that are facing many threats including habitat loss, water pollution and the impact of climate change. The collection mainly consists of comfortable and easy to wear organic cotton-based items such as long sleeve sweaters, T-shirts, dresses, tights, trousers and pyjamas for babies and kids between 1 to 5 years and 14 years old.
The garments have been designed in a neutral colour palette of beige, grey and off-white with some accents of blue, emphasising the realistic portrayal of the endangered animals. Some of the items in the collection also feature inspiring messages like "Roar for wildlife", "Protect my habitat" or "Let's go wild".
The aim of the collection is to inspire H&M's customers to care for the planet as well as to highlight our transformational partnership with WWF, which started in 2013 and has now been extended by an additional five years. The larger transformational partnership focuses on water stewardship and climate action, as well as strategic dialogue related to both H&M's and the fashion industry's broader sustainability challenges.