H&M Home Available for the First Time in the Kingdom of Saudi Arabia

13 April, 2015: H&M is pleased to announce that H&M HOME will be made available for the first time in the Kingdom of Saudi Arabia on Monday 13th of April 2015 in Olaya Street in Riyadh.

The Home range brings H&M’s sense of fashion and fun to interiors, with an ever-evolving seasonal selection of products for every room of the house. “We are very excited to be able to offer our Home range to our customers in Saudi Arabia,” says Karl-Johan Persson, H&M’s CEO. “With H&M Home, we offer the same choice and quality at the best price as we do with fashion.”

Since its launch in 2009, H&M Home has brought fashion to the modern home, with everything from household essentials to decorative touches. In each season there is always a range of cushions and throws add a warming touch, especially as the season draws in. Dressing the table becomes fun with pieces like H&M Home’s runners and placemats, while bedrooms become a haven with H&M’s bed linens, and bathrooms are brightened by its towels and bathmats. Designed in-house by H&M Home’s Head of Design, Evelina Kravaev Söderberg, and her team, the collection has grown alongside the needs of its customers.

H&M was founded in Sweden in 1947, and now has 3,500 stores worldwide in 55 countries, each with the same mission to offer fashion and quality at the best price. The debut of H&M Home comes seven years after H&M’s Saudi Arabia launch in 2008 with a store in the Mall of Arabia in Jeddah. There are now 32 H&M stores in Saudi Arabia. The launch of H&M Home will make H&M’s fashion and interiors available to everyone in the Kingdom of Saudi Arabia.