28 February, 2015: H&M is pleased to announce that H&M Home will be made available for the first time in the United Arab Emirates from March 2015. The Home range brings H&M’s sense of fashion and fun to interiors, with an ever-evolving seasonal selection of products for every room of the house. “We are very excited to be able to offer our Home range to our customers in the UAE” says Karl-Johan Persson, H&M’s CEO. “With H&M Home, we offer the same choice and quality at the best price as we do with fashion.”
Since its launch in 2009, H&M Home has brought fashion to the modern home, with everything from household essentials to decorative touches. In each season there is always a range of cushions and throws adding a warm touch, especially as the season draws in. Dressing the table becomes fun with pieces like H&M Home’s runners and placemats, while bedrooms become a haven with H&M’s bed linens, and bathrooms are brightened by its towels and bathmats. Designed in-house by H&M Home’s Head of Design, Evelina Kravaev Söderberg and her team, the collection has grown alongside the needs of its customers.
H&M was founded in Sweden in 1947, and now has 3,200 stores worldwide in 54 countries, each with the same mission to offer fashion and quality at the best price. The debut of H&M Home in the UAE comes nine years after H&M’s UAE launch in 2006 with a store in the Mall of the Emirates in Dubai. There are now 24 H&M stores in the UAE. The launch of H&M Home will make H&M’s fashion and interiors available to everyone in the United Arab Emirates.