Stay up to date

With an extensive portfolio across the Middle East and North Africa, Turkey and Europe, there's always something interesting happening at Alshaya.

Media

If you are a journalist and want some information about Alshaya or one of our brands, please contact our Corporate Communications team:
communications@alshaya.com

Advertising

If you want more information about advertising, please contact our Corporate Marketing team:
marketing@alshaya.com

Ulta Beauty opens at Mall of the Emirates - UAE

30 Jan 2026

Ulta Beauty has opened its first store in the United Arab Emirates at Mall of the Emirates, in partnership with Alshaya Group, marking a key milestone in the brand’s global expansion. The new store brings Ulta Beauty’s signature, all-in-one beauty destination to Dubai, featuring a curated mix of prestige, mass, and emerging brands across makeup, skincare, haircare, and fragrance, alongside expert-led in-store services. The opening was marked by a vibrant launch programme, including immersive activations, live demonstrations, and appearances by regional beauty founders, with a special in-store appearance by actress and founder of Nadine Njeim Beauty, Nadine Njeim. The UAE debut reinforces Ulta Beauty’s long-term commitment to the region, with additional store openings planned at Dubai Mall on 27 March 2026 and Red Sea Mall in Jeddah on 7 May 2026.

asset_image

Company overview 

Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers.

Alshaya Group’s portfolio extends across MENA, Türkiye and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.

Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.

From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the experiences they want with the brands they love, in the ways they choose - including Starbucks, American Eagle, Footlocker, Victoria’s Secret, H&M, Bath & Body Works, Charlotte Tilbury, Raising Cane’s, Shake Shack, Chipotle, Primark, and Ulta Beauty.