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Ulta Beauty Launches in Qatar in Partnership with Alshaya Group

29 Oct 2026

Ulta Beauty debuts at Doha Festival City on 29th October followed by a second store set to open at Villaggio Mall in November

Expanding its international footprint in the region in partnership with Alshaya Group, one of the world’s leading international retail franchise operators, Ulta Beauty, the largest specialty beauty retailer in the United States, opened its first store in Qatar at Doha Festival City on 29th October. The opening builds on the successful launch of Ulta Beauty in Kuwait and UAE and will be followed by the opening of their second Qatar store at Villaggio Mall on 25th November 2026 and debut stores in KSA and Bahrain in the coming months.  

John Hadden, Chief Executive Officer at Alshaya Group, said: “Bringing Ulta Beauty to Qatar is a proud moment for Alshaya Group, especially given the dynamic momentum of the region's beauty and personal care market. Opening our first store here highlights our commitment to delivering world-class retail experiences, and we look forward to expanding our presence across even more key locations.”

The new locations are set to bring Ulta Beauty’s signature experience to the region, showcasing its hallmark All Things Beauty, All in One Place® concept through an unparalleled assortment of makeup, skincare, haircare and fragrance spanning from everyday favorites to prestige brands. Guests will also enjoy a range of expert-led beauty services, including makeup, skincare, brow and nail treatments, all delivered by certified category experts.

Kecia Steelman, President and Chief Executive Officer at Ulta Beauty, said: “Opening our first store in Qatar marks another exciting milestone for Ulta Beauty and our partnership with Alshaya Group. Building on the momentum of our successful launches in Kuwait and the UAE, we’re thrilled to bring our unique beauty experience to even more guests across the region. This opening reflects the passion and dedication of our teams and our shared commitment to creating a destination where guests can discover, explore and celebrate beauty and all its possibilities.”

Spanning 702sqm, the new Ulta Beauty store in Doha Festival City has an impressive layout that features Ulta’s signature beauty bar, two private beauty service rooms and highlights over 250 brands including locally-founded Haneen Al Saify and Perfume Factory. 

Complementing the flagship, Ulta Beauty’s second location at Villagio Mall will deliver an intimate and cozy ambiance equipped with its own private beauty room and signature beauty bar.

Shoppers will be able to discover an exciting curation of exclusive US favourites, including the Ulta Beauty Collection, Morphe, Orebella, Polite Society, LolaVie, Sacheu, Peter Thomas Roth, About Face, and Snif, as well as world famous brands including Dior, Chanel and Charlotte Tilbury.

Aura members in Qatar can enjoy even more reasons to shop at Ulta Beauty from exclusive Aura Member Pricing, featuring 30% off select products across makeup, skincare, fragrance, haircare and the newly launched regional complimentary weekly beauty services, available from November 5th in Qatar.

Ulta Beauty’s expansion in the region continues in Saudi Arabia and Bahrain in the coming months, in partnership with Alshaya Group. 

Company overview 

Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers.

Alshaya Group’s portfolio extends across MENA, Türkiye and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.

Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.

From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the experiences they want with the brands they love, in the ways they choose - including Starbucks, American Eagle, Footlocker, Victoria’s Secret, H&M, Bath & Body Works, Charlotte Tilbury, Raising Cane’s, Shake Shack, Chipotle, Primark, and Ulta Beauty.