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Taly Signs Partnership Agreement with Alshaya Group

25 Oct 2026

The Agreement Enhances Flexible Payment Solutions for Customers

Alshaya Group, one of the world’s leading brand franchise operators, offering customers an unparalleled choice of well-loved international brands, and Taly, a licensed Buy Now, Pay Later (BNPL) provider in Kuwait, have signed a strategic partnership agreement to introduce flexible payment options for customers shopping across the country. Through this partnership, customers shopping across Alshaya retail brands, including Mothercare, Next, Victoria Secret and more, can now split the cost of their purchases into up to four payments at 0% profit.

This strategic partnership aims to deliver a more accessible and transparent shopping experience for customers of Alshaya brands customers while responding to evolving consumer preferences in the region.

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The partnership reinforces Taly’s commitment to providing customers with flexible, transparent and seamless payment solutions. Through its BNPL offering, Taly gives customers greater flexibility and convenience while enhancing the overall shopping experience.

Through its partnership with Alshaya Group, Taly will further expand access to its flexible payment solutions across a diverse portfolio of renowned international brands. The partnership reflects Taly’s strategy of partnering with leading retail groups across various sectors to deliver innovative payment solutions that respond to evolving customer needs and enhance purchasing power.

Bader AlBader, Co-Founder and CEO of Taly, said: “This partnership places Taly at the heart of everyday shopping across Alshaya’s retail brands, giving customers a simple and flexible way to pay: up to four payments, with no profit and no additional fees.”
Paul Morris, Chief Customer and Technology Officer at Alshaya Group, said: “Our customers value choice and convenience, both in the brands they shop and in how they pay. Our partnership with Taly brings greater payment flexibility to customers across our retail brands in Kuwait. By bringing technology and customer needs together, we aim to make the shopping experience simpler and more convenient.”

The partnership marks another step in Taly’s efforts to build a broad network of leading retail groups and brands, making flexible payment options more accessible to customers while maintaining a transparent and seamless experience.

Company overview 

Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers.

Alshaya Group’s portfolio extends across MENA, Türkiye and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.

Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.

From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the experiences they want with the brands they love, in the ways they choose - including Starbucks, American Eagle, Footlocker, Victoria’s Secret, H&M, Bath & Body Works, Charlotte Tilbury, Raising Cane’s, Shake Shack, Chipotle, Primark, and Ulta Beauty.