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Primark to open in the Kingdom of Saudi Arabia in partnership with Alshaya Group

10 Sep 2026

  • Primark, in partnership with Alshaya Group, has announced plans for its first store in Saudi Arabia
  • The new store will open in The Avenues Mall, Riyadh, which opens in March 2027 and will expand Primark’s presence to 5 countries in the region and 22 countries worldwide.
  • The expansion follows successful openings in Kuwait and Dubai and comes ahead of the opening of new stores in Bahrain and Qatar later this yea

nternational fashion retailer Primark has today confirmed that it will open its first store in the Kingdom of Saudi Arabia (KSA) in March 2027.

In partnership with leading international retail franchise operator Alshaya Group, the first Primark store in KSA will open in the new The Avenues Mall in Riyadh, set to become one of the largest and most prominent shopping and leisure destinations in the Middle East and Africa (MENA) region.

The announcement follows the successful opening of its first stores in the UAE at Dubai Mall, City Centre Mirdif, and Mall of the Emirates earlier this year.   
The landmark The Avenues – Riyadh project will feature a wide array of global retail outlets alongside exceptional leisure and entertainment concepts and will span a land area of 390,000 square meters, with a gross leasable area exceeding 400,000 square meters. The mall is scheduled to open in March 2027.

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Eoin Tonge, Primark CEO, said: “The demand we’ve seen for our first stores in Kuwait and Dubai has given us real confidence in the strength of the Primark brand and strong opportunity for us across the region. Saudi Arabia is an important next step in our growth, and we’re pleased to be building on our partnership with Alshaya to bring Primark here next. We’re excited to be part of this landmark development and to introduce customers in Saudi Arabia to Primark’s unique value.”

John Hadden, CEO, Alshaya Group, said: "We are incredibly proud to announce our first flagship Primark store in KSA to open at the fantastic The Avenues in Riyadh in March 2027, with more stores to follow in the Kingdom.  As we work with Primark to grow the brand in the region, after such a fantastic reception in Dubai we are now looking forward to more stores in 2026 and then the much-anticipated opening in KSA next year, marking an exciting moment in our partnership and for our customers in the Kingdom.”      

Last year, Alshaya Group signed an agreement with Shomoul Holding, developer of The Avenues – Riyadh and a subsidiary of Mabanee Company, to invest over $150M, opening 100 stores from its world-famous brands and creating over 2,500 opportunities for Saudi nationals.

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With thousands of customers attending the opening events of the eagerly anticipated flagship Primark stores in Dubai in recent months and Kuwait last October, shoppers have experienced Primark’s unique value offering which spans both the latest fashion trends and everyday essentials, all at unbeatable prices across womenswear, menswear, childrenswear, home and beauty. Later this year Primark will open stores in Bahrain (City Centre Bahrain) on 23 September 2026 and Qatar (Doha Festival City) on 29 October 2026.

Company overview 

Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers.

Alshaya Group’s portfolio extends across MENA, Türkiye and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.

Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.

From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the experiences they want with the brands they love, in the ways they choose - including Starbucks, American Eagle, Footlocker, Victoria’s Secret, H&M, Bath & Body Works, Charlotte Tilbury, Raising Cane’s, Shake Shack, Chipotle, Primark, and Ulta Beauty.