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Primark announces opening dates for Bahrain and Qatar markets as regional expansion continues

02 Sep 2026

  • Primark will officially open in Bahrain on 23 September 2026 with its first store at City Centre Bahrain
  • Primark will launch in Qatar on 29 October 2026 at Doha Festival City, marking the brand's debut in the market

Primark, the international fashion retailer, known for its affordable style and everyday essentials has announced the opening dates of its first stores in Bahrain and Qatar in partnership with Alshaya Group. 

Customers in Bahrain will be able to experience Primark for the first time when the store opens its doors at City Centre Bahrain on 23 September 2026, followed by the opening of Primark's first-ever store in Qatar at Doha Festival City on 29 October 2026.

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Both openings will bring Primark's vibrant in-store energy to new customers, combining trend-led fashion, everyday essentials and unbeatable value. Opening day celebrations are set to reflect the energy and excitement Primark is known for, with entertainment, giveaways and activations designed to create a memorable shopping journey for customers.

The brand will also continue to invest in its existing UAE footprint through the addition of a second floor within the Mall of the Emirates store, scheduled to open in November 2026.The expanded space will introduce a significantly larger menswear and Primark Home offering, while increasing capacity across the first floor to provide customers with a wider selection and greater availability of products across womenswear, kidswear, accessories and beauty.

Ghansham Pindoria, Vice President of Primark Middle East: "We're incredibly excited to introduce the Primark experience to customers in Bahrain and Qatar for the very first time. These openings are more than just launching new stores; they're about creating exciting destinations where customers can discover fashion, beauty and homeware at exceptional value. We're grateful to the many customers who have patiently waited for Primark to arrive - we can't wait to welcome them to our amazing stores."

Looking ahead, Primark's expansion across the GCC is set to continue into 2027, including a new location in Kuwait at Aventura Mall and a second store in Qatar at Villaggio Mall, further strengthening the brand's presence across existing markets and bringing Primark to even more communities throughout the region.

Company overview 

Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers.

Alshaya Group’s portfolio extends across MENA, Türkiye and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.

Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.

From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the experiences they want with the brands they love, in the ways they choose - including Starbucks, American Eagle, Footlocker, Victoria’s Secret, H&M, Bath & Body Works, Charlotte Tilbury, Raising Cane’s, Shake Shack, Chipotle, Primark, and Ulta Beauty.