Pottery Barn arrives in the Kingdom of Saudi Arabia

Home furnishings retailer celebrates its first opening in Riyadh Sahara Mall

Riyadh, 27 April 2011 - Pottery Barn, the premier home furnishings retailer from the USA, today made its debut in the Kingdom of Saudi Arabia with the opening of its first Pottery Barn home furnishings retail store in the capital’s prestigious Riyadh Sahara Mall. A member of the Williams-Sonoma, Inc. portfolio of brands, the new 1,360 square meter store operated by Alshaya International Trading Co., is located in the ground floor of the mall.

“The recent success that our stores in Kuwait and Dubai have experienced, along with our belief that the Middle East holds a significant retail opportunity, particularly in the home furnishings categories that we serve, makes this endeavor tremendously exciting,” said Laura Alber, President and Chief Executive Officer of Williams-Sonoma, Inc. “We look forward to providing our Saudi customers with the same retail shopping experience that our customers have in our other markets, and think it’s important for customers to know that they can always look to Pottery Barn for casual, comfortable designs, at a great value.”

“There is a strong demand for outstanding home furnishings brands in the Middle East and we are delighted to have the opportunity to introduce Pottery Barn to Saudi Arabia,” said Mohammed Alshaya, Executive Chairman of Alshaya. “Pottery Barn’s well-loved home furnishings have achieved iconic status in its home market, the USA. We believe that our customers in KSA, renowned for their beautiful homes, will love our unique collections, trend-setting designs and customer focused approach. Later this year, we intend to bring Pottery Barn to even more Saudi home-lovers, with the opening of a store in Jeddah.”

Pottery Barn exemplifies casual comfort and style, and from furniture to home décor it has products for every room in the house. Great style backed by premium quality and excellent service means customers will find everything they need to make their house a home, perfect for sharing with family and friends. The goal of Pottery Barn associates is to provide customers with all of the product information they need to feel confident about their choices. A Design Studio located in the store provides a destination for customers to sit and discuss their furniture needs and plan their space with specially trained associates.

Each Design Studio houses fabric swatches so customers can see all the choices available to them. Furniture collection cards are also available to customers and include product information, such as measurements and all available finishes for the specific collection. Alternatively, customers can book a complimentary home appointment for a design specialist to visit their home to measure their space and create a detailed decorating or entertaining plan.

“We aspire to exceeding our customers’ expectations by providing them with a great deal of product knowledge. It has been our experience that if we give the customers all the information they request and they make an informed choice, they will be happy with their purchases and will keep coming back,” said Ms. Alber.