Shake Shack now open at Mall of Emirates

The only burger busy New Yorkers slow down for arrives in the Middle East

Dubai, United Arab Emirates, April 6th 2011:Middle East consumers will be able to enjoy their first Shake Shack experience this week when the New York’s iconic burger brand makes its debut at the Mall of the Emirates in Dubai. The opening, in one of Dubai’s favorite malls, sees Shake Shack expand for the first time outside the United States.

“The opening of Shake Shack in Dubai marks our first move internationally and we are thrilled to be partnering with M.H. Alshaya to introduce our brand to Dubai’s diverse and vibrant community,” said Danny Meyer, CEO Union Square Hospitality Group.” Alshaya understands and shares our passion for delivering outstanding hospitality, for being committed to excellence, for employing great people and for connecting with our local communities. We know that customers will discover that passion when they visit us at Shake Shack.

“We are very excited to introduce Shake Shack to the Middle East,” added Mohammed Alshaya, Executive Chairman of M.H. Alshaya. “Shake Shack has a great reputation in the US and we are certain that its fun, trendy vibe, unique delicious food and its reputation for consistency will be an unbeatable combination in the region, just as it is at home. Our first location here in Dubai is the start of a wider expansion plan for the brand and we look forward to bringing the Shake Shack experience to customers across the Middle East.”

With the opening of Shake Shack in Mall of the Emirates, the debate for the best burger in Dubai has come to a screeching halt. The classic Shack burger is simple, balanced but most of all, flavorful. A buttery soft potato bun combines with the Shack’s special burger blend, made from 100% all natural American Black Angus beef to create the perfect burger-to-bun ratio. This succulent and juicy combination is served with American cheese, fresh lettuce, tomatoes and Shack Sauce, and is guaranteed free from hormones and antibiotics.

In addition to its unrivalled selection of burgers, the Shake Shack menu also includes a variety of thick shakes, crispy golden crinkle fries and creamy, soft and intensely rich frozen custard, guaranteed to tantalize Dubai’s discerning taste buds. It’s all served up in an ambience that will tempt you to relax and eat to your heart’s desire!

The Shake Shack story began in Madison Square Park in 2004 by the world-renowned New York restaurateur Danny Meyer, who envisioned Shake Shack to be the modern day ‘roadside’ casual burger. That idea became reality and proved to be an instant hit with New Yorkers of all ages. Customers in Dubai can now enjoy the same burgers in a relaxed and welcoming shack ambiance at Mall of the Emirates. Shake Shack is located on the 1st floor, next to the West Food Court.