Payless expands into Russia

Moscow, 28 August 2010:Through its partnership with M.H. Alshaya, Payless Shoesource, Inc., the largest specialty family footwear retailer in the Western Hemisphere made its debut in Russia this August with the opening of the first Payless store in Moscow. The brand also confirmed its plans to develop the brand nationwide.

Alshaya first launched Payless into the Middle East market in March 2009 and today operates 22 stores in four markets; Kuwait, KSA, Bahrain and UAE. The first Russian Payless store is located in Vegas Mall in Moscow and offers a large variety of branded shoe and accessory styles for the whole family, and for all kind of occasions, bringing Russian shoppers this year’s must-have shoe and accessory trends at great prices.

Payless stores delivers a ‘House of Brands’ strategy offering well-recognized brands, and featuring the latest on-trend styles at a great price in a fun, inspiring shopping environment. Through licensing arrangements or acquisitions, the brand portfolio offered in Payless stores includes Airwalk®, Dexter®, Predictions®, Montego Bay Club, Rugged Outback™, State Street™, Cross Trekkers™, Fioni, Smartfit, Disney characters, Marvel characters (Iron Man, Star Wars), Spongebob and Hannah Montana. Uniquely, Payless extends the children’s range up to adult sizes, while keeping fashion, styling and pricing the same.

Designer shoes are also available in store through the brand’s collaboration with designers to offer the latest fashion in footwear and accessories. Original designer collections include Isabela Toleda, Chistian Siriano and Lela Rose for Payless designed by Lela Rose.

Payless is the largest specialty family footwear company founded in 1956 in Topeka, Kansas. More than 50 years later, Payless serves millions of customers through its powerful network of more than 4,500 stores, in a variety of retail settings, in all 50 U.S. states, Canada, Central and South America, Middle East, The Philippines and now Russia.