Alshaya Group brings Korea’s Most Loved Beauty Brand, innisfree to the Middle East

Flagship store to open in The Dubai Mall

Korea’s number one beauty brand, innisfree, in partnership with Alshaya Group, is set to bring the globally renowned natural benefits from JEJU Island to the region with the opening of a flagship store in Dubai.

Located in The Dubai Mall, the store will offer the full range of innisfree’s natural and affordable skincare, makeup and body collections.

innisfree is an innovative natural beauty brand that is powered by the finest natural ingredients found on JEJU island, a pristine volcanic island located on the southern coast of the Korean Peninsula. Hailed for ‘giving life to skin’, all innisfree products are eco-friendly and self-harvested, as the brand aims to preserve the balance of nature during the production process.

innisfree makes Middle East debut at The Dubai Mall

Paul Lee, General Manager of innisfree, Middle East said; “Having launched the brand across the world from Asia to Australia, to the USA and the UK, we are delighted to be launching innisfree in the region with Alshaya Group as our partner. We look forward to having our first flagship store in the Middle East where people can come and experience our products firsthand and learn about the benefits of products that are steeped in heritage from JEJU island and offer so many natural benefits.”

A designated UNESCO World Natural Heritage, World Biosphere Reserve and Global Geopark site, JEJU island experiences a variety of climates allowing tropical, subtropical and even polar plants to thrive. Thanks to its variety of climates and volcanic origins, this fertile oasis has a unique eco-system abundant with resources to nurture beautiful, natural and healthy skin. innisfree has hand-picked over 15 ingredients from this natural wonder to develop the brand’s skin-loving properties, most notably green tea, which is one of the main ingredients used to create its range of innovative beauty solutions.

“We’re delighted to introduce South Korea’s first all-natural brand innisfree to the Middle East. Heralded as South Korea’s number one beauty brand, innisfree’s products embody the rich elements of nature and promises responsible sourcing of its natural ingredients. The products offer high quality at affordable prices, through eco-friendly designs for smart consumption.” said Richard Morgan, President of the Health & Beauty Division at Alshaya Group.

Along with a range of popular skincare and body care products, customers in Dubai can look forward to discovering innisfree’s best-selling Green Tea collection known for its hydrating and replenishing elements; combining amino acids and antioxidant ingredients designed replenish and neutralize the skin for a natural glow.