Italian Luxury Home Fragrance brand Dr. Vranjes Firenze has made its Middle East debut, introducing customers to its exclusive artisan range of perfumed accessories. Master perfumer and CEO Dr. Paolo Vranjes, and senior officials of M.H. Alshaya Co. celebrated the opening with an evening ribbon-cutting ceremony.
Created by Dr. Paolo Vranjes and his wife Anna Maria, the brand is inspired by his artistic home city of Florence and the beautiful landscapes of Tuscany in Italy. Founded in Italy in 1983, Dr. Vranjes Firenze is the result of Dr. Paolo Vranjes’ quest to create the finest fragrances, which stimulate the senses and emotions and add warmth to any household.
Located in Grand Avenue - The Avenues, the store welcomes customers with its elegant interiors which showcase a bespoke selection of 18 home fragrances carefully selected to appeal to Middle East preferences. Highlighting elements of musk, oud, light florals and warm spicy notes, the collection includes best-selling choices such as Oud Nobile, and the recently launched Giglio Di Firenze.
“With the opening of our flagship store in Kuwait, Art Made in Florence comes to the Middle East in an extraordinary space. Customers can discover creations of the Maison and experience an array of emotions in an area where everything is about olfactory décor,” said Dr. Vranjes.
Dr. Vranjes Firenze artfully blends together pure natural ingredients with the world's finest essential oils to create stimulating and evocative fragrances for every room. Each ‘Scented Décor’ is a unique creation. Customers are encouraged to ‘decorate’ their rooms with the right scent, based on room size, sunlight, and furniture, as well as the properties contained in the natural oils of Dr.Vranjes home fragrances, and the emotions which they evoke.
“Selecting a home fragrance is an exercise in self-reflection. The important thing is finding something that gives each customer a sense of well-being, whatever that means to them as an individual. Objectively there are no bad olfactory notes; the art is in finding a balance between them. The final goal is harmony,” explains Dr. Vranjes .
Finished in glass bottles for optimum decadence, Dr. Vranjes Firenze home fragrances are the perfect answer to modern living. Dr. Vranjes Firenze will also be introducing its line of candles to Kuwait in early November, again available in a selection of fragrances.