Home Fragrance Brand Dr. Vranjes Firenze to open first flagship store in the Middle East

Luxury brand to debut in Kuwait in partnership with Alshaya

Luxury home fragrance brand Dr. Vranjes Firenze is set to make its Middle East debut early October with the opening of its first store at The Avenues in Kuwait, in partnership with leading international retail franchise operator M.H. Alshaya Co.

Founded in Italy in 1983, Dr. Vranjes Firenze is the result of Dr. Paolo Vranjes’ quest to create the finest fragrances, which stimulate the senses and emotions. A chemist and accomplished artisan perfumer, the ‘Nose’ Paolo Vranjes developed a unique range of luxury fragrances, inspired by his artistically renowned home city of Florence and the beautiful landscapes of Tuscany.

Dr. Vranjes to debut in Kuwait in partnership with Alshaya

Dr. Vranjes Firenze artfully blends together pure natural ingredients with the world's finest essential oils to create stimulating and evocative fragrances. These scents are so finely orchestrated they breathe life into your world, translating emotions into the very finest olfactory delights.

Dr. Vranjes Firenze unites elegance, class, absolute quality, beauty and aesthetics as an expression of know-how and style, innovation and future.

"Alshaya is the ideal partner for us to bring our brand expression to new customers in the Middle East. Their expertise supports our ambitious development plan which foresees the opening of multiple flagship stores across the region over the next 5 years,” said Paolo Vranjes, master perfumer and CEO of Dr. Vranjes Firenze.

Dr. Vranjes to debut in Kuwait in partnership with Alshaya

Covering an area of 80 sqm, Dr. Vranjes flagship store has been meticulously designed by the Architects of Cristofori and Santi Studio in Milan and is entirely made of precious Florentine marble and materials flown in from Italy. The refined, welcoming atmosphere blends with the décor and the products themselves; all of them elegantly inspired by the sinuous, iconic architecture of Florence.

Home fragrances have always been a design and furnishing element for Dr. Vranjes Firenze. The brand’s collection comprises 40 exclusive home fragrances. The wide palette is available in the iconic bottle and in various interior design objects: Candles, Lamparfum, catalytic lamps with purifying air properties, Linen and Carparfum Line.