Spanish fashion brand El Ganso has formally celebrated its Middle East debut with the grand opening of its first store at The Avenues in Kuwait at a ribbon-cutting ceremony attended by El Ganso CEO and co-founder Alvaro Cebrian and Alshaya's Executive Chairman, Mohammed Alshaya.
The store opened its doors for trading in September, and has already attracted an enthusiastic customer base who are drawn to the brand's originality and hallmark use of distinctive details.
Established in 2004 in the heart of Madrid, El Ganso offers fun and elegant clothing for individuals with class, who are in search of a unique style. The El Ganso style is a cosmopolitan look, with colours and ranges from preppy American looks to the more alternative Berlin style, and not forgetting a touch of English elegance. Every collection is designed in Spain and primarily manufactured in Europe from raw materials, using new fabrics and yarns from quality Italian houses such as Subalpino.
Co-founder and CEO Alvaro Cebrian said: "We are delighted to be introducing El Ganso into Kuwait and the Middle East. Our design ethos is rooted in our experiences of global culture, and we are sure our hallmarks of confident colour, quality and innovative detail will appeal to fashion-forward consumers in this region. We design clothes, footwear and accessories to reflect the individuality of each person, and look forward to introducing customers to our brand."
Kuwait is now part of the El Ganso global story, joining over 200 stores in 11 countries, including stores in cities such as London, Paris, Milan, Madrid, Amsterdam, Berlin and Lisbon. The new El Ganso store will stock collections for both men and women, boasting styles and designs that reflect the individuality of non-conformists, who are in search of unique attire with a clear focus on design, quality, innovation and attention to detail.