With the Middle East's consumers demonstrating an ever-growing appetite for digital connections and experiences, leading international retail franchise operator M.H. Alshaya Co. this week celebrated being recognised as one of the region's leading digital marketers.
The Award for 'Digital Excellence in Retail' was presented to Alshaya at the CDO Conclave held on 15th March in Dubai as part of a wider event aimed at helping organisations in the Middle East navigate their digital transformation. In all, 10 awards were presented across a range of sectors that included Retail, Telecoms, Banking and Real Estate, with winners including Souq.com, Du, Emirates NBD, and Emaar.
Alshaya manages over 75 world-leading brands across the region including Starbucks, H&M, Mothercare and Victoria's Secret. Its digital journey began in 2013 with the creation of its first Facebook page, and today Alshaya manages over 130 social media profiles across multiple channels and runs focused digital marketing campaigns based on customer preferences. PRIVILEGES CLUB, the company's app-based loyalty programme, launched in 2016, further strengthens the way in which Alshaya can listen to and understand its customers' needs. Alshaya's approach has been underpinned by a commitment to build relationships with leading global players, including Google and Facebook.
"Consumers in this region are avid users of digital platforms, and we are delighted with this award which reflects the efforts we have made to speak to customers in new ways," said Johnny Morris, Director of CRM & Digital at M.H. Alshaya Co. "Together, Alshaya's central digital team and brand-specific marketers have shaped a powerful digital strategy that we expect to evolve further in the coming years."
With an aim to focus on strategies for digital transformation, the CDO Conclave recognises digital leaders across the GCC, and collaborates with industry experts, leaders and tech gurus, to help organisations navigate their digital journey.