Icing Makes its Middle Eastern Debut in Kuwait

Kuwait, 8 July 2014: Icing, a popular US retailer of fashionable jewelry and accessories, made its much-anticipated debut in Kuwait this week. Opening at the prestigious Grand Avenue, The Avenues, the new store, which will be operated by M.H. Alshaya Co., represents the brand’s first expansion outside the Americas.

Curated for stylish women in their twenties and thirties, Icing offers jewelry, accessories and cosmetics suitable for all occasions. Icing’s wide selection includes statement necklaces, earrings, handbags and a range of cosmetics that are all fashion forward and affordably priced.

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Joel Herman, EVP for Icing stated, “We are extremely pleased to partner with Alshaya and open our first Middle Eastern store in Kuwait.  We aim to help our guest express the many dimensions of her personal style and are excited to share our trendsetting jewelry and accessories.”

Mohammed Alshaya, Executive Chairman of M.H. Alshaya Co. added: “The addition of Icing to our portfolio is a further demonstration of our commitment to bring our customers the world’s best international brands. We are delighted to debut the brand here in Kuwait.”

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About Icing

Icing is a popular retailer of fashionable jewelry, accessories and cosmetics for women. Curated for the woman in her twenties and thirties, Icing offers an inspiring merchandise assortment of fashionable products that helps her express herself, whatever the occasion. Icing was founded in 1996 and as of February 1, 2014, it operated approximately 400 stores across North America.