Kuwait, 9 June 2014: Celebrations for the first birthday of KidZania Kuwait started early this month when the exciting kid-sized metropolis received international recognition at the Global Retail & Leisure International (RLI) Awards, held in London on 5th June.
The prestigious awards recognise global excellence within the retail and leisure industry. For an amazing sixth year in a row KidZania, which was established in Mexico in 1999, and which opened in Kuwait on 17 June 2013, was announced as the overall ‘Global Leisure Operator’ winner. The award celebrated the innovative nature of KidZania’s offer to its young customers, as well as recognising the strength of its global performance and international brand recognition.
KidZania Kuwait, located at The Mall - The Avenues, allows children between the ages of 4 and 14 to role-play over 80 different real-world jobs in a safe, child-sized city complete with scaled down buildings, streets and vehicles. In its first year the park has been pleased to welcome thousands of young visitors to enjoy its unique ‘edutainment’ offer. In recognition of the ‘extraordinary experience it has delivered to kids across Kuwait’, the RLI judges presented KidZania Kuwait with a ‘Highly Commended’ ranking in the ‘Most Innovative Retail and Leisure Concept’ award category.
Commenting on KidZania Kuwait’s dual award wins, Fernando Medroa, Vice President of Leisure & Entertainment at M.H. Alshaya Co., said: “We have worked very hard, in collaboration with our industry parties, to create an unequalled leisure experience at KidZania Kuwait. It is great to have received global recognition for our efforts and receiving these awards, just as we celebrate our first anniversary, is perfect timing. The whole KidZania team look forward to celebrating this success with our visitors.”
KidZania Kuwait marks its first anniversary in Kuwait with a 10 day celebration running from June 12 to June 21. This will feature an exciting range of events that will be announced shortly.