Kuwait, 02 April 2014: Award-winning Lebanese restaurant brand Babel was recently recognized as the ’Best Restaurant Group in the Middle East‘ by the UAE-based Tatweej Academy in Dubai, an institution that champions and celebrates excellence across the Arab World.
Accepting the award from H.E. Eng. Sultan Bin Saeed Al Mansoori, Minister of Economy for the government of the UAE, Dory Rizk, CEO of the Al Afkar Holding Group, the operator behind the Babel brand, commented: “We are honored to receive this prestigious award from Tatweej Academy. It clearly recognises our efforts to bring international standards of quality and management across the Arab World.”
Babel has been positioned as the fastest growing five-star restaurant brand in the Middle East and is committed to providing a compelling hospitality experience that explores the complexity of Lebanese cuisine and delivers outstanding service and ambience. Since its inception in 2009, Babel has achieved five-star accreditation in Lebanon and has welcomed over a million customers to its three Lebanese outlets.
In late 2013, Al Afkar Holding Group announced it had signed a partnership with leading international retail franchise operator M.H.Alshaya Co. (‘Alshaya’) to expand the brand into selected markets across the Middle East and North Africa.
The first Babel Restaurants outside Lebanon are expected to open in Kuwait and the United Arab Emirates from 2015, introducing guests to the tastes and flavours of traditional Lebanese cuisine, reinvented with a contemporary twist and using outstanding, high quality ingredients.