KATSUYA BY STARCK Makes Its Debut in Kuwait

Hollywood Celebrities’ Favourite Japanese Restaurant Now Open at The Grand Avenue – The Avenues

Kuwait, 30 October, 2013: M.H.Alshaya Co., the leading international franchise operator for over 70 of the world’s most recognised retail brands, announced today the official opening of the first Katsuya by Starck restaurant at Grand Avenue - The Avenues in Kuwait. Katsuya by Starck debut marks the first venture for the award winning brand outside its home country in the U.S., and reinforces Alshaya’s continued commitment to bring customers in the region exciting, innovative shopping and dining experiences from around the world. A second Katsuya by Starck will open shortly in Dubai.

Featuring the dynamic pairing of Master Sushi Chef Katsuya Uechi and design impresario Philippe Starck, Katsuya by Starck is truly a feast for the senses. With specialty freshly-squeezed-fruit cocktails, unique hand-rolls, a robata grill (Japanese indoor barbeque) and spectacular sushi and sashimi platters, Katsuya skilfully translates Japanese flavours to an international palate. Customers will love the diverse collection of signature dishes which include Crispy Rice with Spicy Tuna, Yellowtail Sashimi with Jalapeño and Miso-Marinated Black Cod. With superb talent and exacting precision, Chef Katsuya is changing the face of Japanese cuisine.

“Making our international debut represents a defining milestone for the evolution of Katsuya by Starck and for sbe,” said sbe Founder, Chairman and CEO Sam Nazarian. “We are delighted to be working with the world leading retail franchise operator Alshaya, to bring the Katsuya by Starck brand to the Middle East, starting with Kuwait, followed by Dubai and then more widely across the region.”

“We are pleased to introduce Katsuya by Starck to the Middle East,” said Mohammed Alshaya, Executive Chairman of M.H. Alshaya Co., “The combination of Chef Katsuya’s culinary skills and Philippe Stark’s creative flair has created a dining experience to savour. We are confident that discerning customers in Kuwait, and across the region, will come to appreciate the international dining experience and the exceptional quality of food and service that Katsuya by Stark represents. We look forward to introducing the brand to our customers in other countries across the region.”

Katsuya by Starck was created in L.A. by the entertainment group SBE and is a regular destination for Hollywood’s A-listers. The interiors of the restaurants are beautifully designed by the leading global interior and product designer, Philippe Starck who has been wowing the design world with his architecture, furniture and homeware for over 30 years. The stunning new restaurant at the entrance to Grand Avenue - The Avenues, blends samurais with bento boxes and uses the natural beauty of wood and stone to create an exquisite and stylish environment, unlike any other previously seen in Kuwait.