Kuwait’s leading insurance company to sponsor the insurance establishment at the child-sized city
Kuwait, 31 July 2013: KidZania Kuwait continues to attract leading marketing partners to their kid-sized metropolis and the newest addition is Warba Insurance Co., a leading Kuwaiti insurance company that has been established for 35 years. Adding an interesting twist on the KidZania concept, Warba Insurance Co. and its product offering is linked across the other establishments to educate children about the concept, types and benefits of insurance.
With Warba Insurance Co., children will be advised by a Zupervisor about the different types of insurances and how these are beneficial to them as they role play and manage their finances across establishments in Kidzania Kuwait. Children can choose all or some of the three types of insurance policies on offer; medical insurance, which provides discounts on medical checkups or higher salaries if they role-play a doctor; vehicle insurance, which is mandatory to apply for a driving license or personal insurance that provides support for such activities as using the climbing wall and working on construction sites.
Commenting on the new partnership, Anwar Al-Alsabij, CEO of Warba Insurance Co., said: “This association is an experiential partnership of two organizations. This creative platform aims to generate greater awareness of prudent coverage habits and instill the basic nuances of insurance among children. Warba Insurance Co. is proud to be involved in this venture because we recognize it as an opportunity for children to experiment with different careers, and highlights the vital role insurance plays as a recovery and investment tool within an engaging and entertaining environment.”
Abdulraouf A. Al Wazzan – Assistant General Manager for Information Technology & Marketing at Warba Insurance added "Partnering with Kidzania will add more depth and a sense of realism to children’s economic experiences in the educational and entertainment theme park, and with Warba Insurance lending its expertise and knowledge in this respective industry, KidZania will serve as a platform to kick-start the career aspirations of children and bring them a step closer to determining their future ambitions and what they hope to be when they grow up and how insurance will serve them whatever their career choice may be."
Announcing the partnership with Warba Insurance Co., Fernando Medroa, Vice President of Leisure & Entertainment at M.H. Alshaya Co. said: “With Kuwait’s leading insurance company on board as the latest marketing partner, KidZania Kuwait’s children will be able to explore and become educated through their diverse financial establishment offering. We have confidence that our new marketing partner’s years of expertise, combined with KidZania Kuwait’s vision, will deliver an authentic real-life experience that is interactive and rewarding for the children of Kuwait.”
KidZania Kuwait officially opened its doors to children across Kuwait on 17 June 2013 and is now welcoming hundreds of visitors every day to their city, located at the Mall - The Avenues. KidZania Kuwait is a 7,000 square meter area designed as a children sized-city to entertain and educate children up to 14 years old. The child-sized metropolis functions just like a real one, offering kids and visitors an exceptional experience in a safe and secure environment where they can engage in 100 activities and role-play 80 professions, such as doctor, firefighter, pilot and many more.