Alshaya opens the first P.F. Chang's at TAJ lifestyle in Amman - Jordan

Amman, 22 June 2013: M.H.Alshaya Co. announced the opening of the first branch in Jordan of America’s number one China Bistro P.F. Chang’s. The world-renowned restaurant celebrated its debut in Amman with a VIP event at the two-floor restaurant, during which invitees were presented with unique and authentic Chinese cuisine.

Managed in Jordan by Alshaya Trading Co., P.F. Chang’s enjoys a prime location in TAJ Lifestyle with a welcoming, high impact entrance and a spacious interior that offers ample seating capacity for over 300 guests.  Each dish on the P.F. Chang’s menu is prepared using the freshest and highest quality ingredients and is inspired by aromas from five regions of China, starting with Mongolia and Sichuan, to Beijing, Shanghai and Hunan.

The new P.F. Chang’s in Jordan serves Chinese cuisine in a modern bistro venue that features the signature elements of all P.F. Chang’s restaurants, including a panoramic, hand-painted mural depicting 12th century China and the majestic 11 ft. tall horses that grace the entrance and which symbolise the original Forbidden City in China, built for China’s first emperor Qin Shi Huangdi. Collectively the restaurant’s design creates an authentic south Asian ambiance.

"We are thrilled to bring P.F. Chang’s to the Jordanian community on a significant occasion which also marks the brand’s milestone 20th anniversary", said Genaro Perez, Vice President of Global Marketing at P.F. Chang’s. "The menu illustrates the emerging influence of Southeast Asia cuisine with a modern Chinese and American flair and our new local diner will offer guests a wonderful journey of fine taste and contemporary ambience with the support of Alshaya, our long time and loyal partner in the region".

Jim Dunn, Business Director for P.F. Chang’s and Pei Wei at Alshaya added, "We are pleased to extend our partnership with P.F. Chang’s into a further new market in the Middle East. The brand offers a unique concept of Chinese-fusion cuisine with a distinctive bistro experience that has not been experienced in Jordan to date. Already a firm favorite in the GCC region we look forward to introducing P.F. Chang’s to local diners in Jordan".

P.F. Chang’s is the largest full service, casual dining Chinese restaurant chain in the United States. It has also grown to over 30 locations worldwide, 7 of which are in the Middle East. With a bar area on the ground level and patio seating, P.F. Chang’s is now open to the public at TAJ lifestyle.

Internationally, P.F. Chang's has been ranked "Most popular Full Service Chain Restaurant in the United States" on the 2011 Zagat Survey, "Best Casual Dining Restaurant in Dubai" 2012 by Ahlan readers, and "Best Chinese Restaurant" by BBC Good Food Dubai.