West Elm home furnishings makes its UAE debut in the Dubai Mall

Design aficionados welcome modern and stylish home furnishings brand West Elm to Dubai

Dubai - United Arab Emirates, 13 February 2013: West Elm will make its UAE debut this weekend by opening its first retail store in The Dubai Mall, Saturday February 16. The retail store, which is operated by M.H. Alshaya Co., is located on the Lower Ground Floor of The Dubai Mall and boasts 14,000 square feet of retail space featuring furniture and home décor in inspirational and artistic product and lifestyle displays designed to make shopping an easy and enjoyable experience.

Originating in Brooklyn, New York in 2002, West Elm has since become a favorite destination for design lovers across North America. West Elm designs reflect a variety of styles mixing clean lines, natural textures and global accents to create authentic, affordable and approachable designs for modern living. Their extensive product range includes furniture for bedroom, living, dining and outdoor spaces in addition to a wide range of home accessories for bed, bath and tableware that provide special finishing touches.

Each season, the brand’s talented in-house team of designers creates a collection that cannot be found anywhere else, and works with artists and independent designers globally and locally to develop exclusive collaborations like the beautiful bedding and dinnerware range designed by Italian textile designer Allegra Hicks. The brand also offers handmade and one-of-a-kind discoveries from the communities in which their stores are located, and around the world, working closely with organizations that support the development of traditional craft and artisan skills.

West Elm is more than just a shopping experience. Customers will be inspired by the creative and eclectic mix of products, artistic installations and regular schedule of events throughout the seasons. Understanding that each customer is unique, West Elm products can be mixed and matched to make it easy for customers to reflect their personal style in the home. Specially trained Home Stylists are also available to provide one-to-one advice for customers on selecting the perfect colored sofa to styling an entire home, free of charge.

M.H. Alshaya Co., a leading international retail franchise operator, first established its partnership with Williams-Sonoma Inc., parent company for West Elm, when it opened the first Pottery Barn and Pottery Barn Kids stores outside North America in 2010.