Kuwait's first IHOP restaurant located at The Mall - The Avenues

Kuwait, 19February, 2013: IHOP®, the iconic American-style restaurant world famous for making breakfast a memorable experience with its delicious buttermilk pancakes and fluffy omelettes, has expanded its international presence with the opening of the very first IHOP in Kuwait at The Mall - The Avenues on 16 February. IHOP will be operated by M.H. Alshaya Co., a leading international retail franchise operator.

The new 307 seat restaurant will bring a sumptuous menu that includes an extensive array of items that range from signature pancakes, a wide variety of omelettes, French toast and waffles, crepes, sandwiches and burgers, appetizers, soups, salads and desserts. IHOP will further introduce a selection of international flavors as well as signature and dinner favorites such as the Big Steak Omelettes, Philly Cheese Steak Stacker, Pick-A-Pancake Combo, Breakfast Sampler, Rooty Tooty Fresh and Fruity, country fried steak, crispy chicken strips, French onion pot roast, T bone steak, along with a diverse assortment of lower-calorie healthy choices.

Kuwait’s first IHOP restaurant follows the brand’s success at two locations in Dubai which opened earlier in September 2012. Alshaya’s multi-market franchise partnership with DineEquity Inc., will see a significant number of new IHOP restaurants opening across the Middle East in Kuwait, Saudi Arabia, Jordan, Lebanon, Qatar, the United Arab Emirates, Oman, Bahrain, and Egypt.

IHOP restaurants feature high-quality food and beverage items in a friendly, warm and comfortable ambience. This popular restaurant, which is designed for individual and family dining, delivers a uniquely iconic American-style dining experience.

“We are delighted and encouraged to add Kuwait to the list of countries around the world that can now enjoy the IHOP experience.  As the new IHOP restaurants in Dubai have already proven, there is a strong appetite for great food and service with strong value throughout the region,” said John Merkin, vice president of International Operations, IHOP. “Alshaya has done an outstanding job in bringing the IHOP brand to Dubai and now Kuwait. We look forward to a continued successful partnership as the brand expands throughout the region.”

“The success of the IHOP story lies in its combination of high food quality, value and an excellent service. As we continue to expand the brand across the Middle East, we are sure that IHOP will become a firm family favorite with customers in Kuwait, just as it has become in Dubai,” commented Stephen O’Connor, Vice President for IHOP in the Middle East.