Alshaya receives the 'Franchise of the Year Award' in the 2012 Service Hero Index

Kuwait, 19 February 2013: M.H. Alshaya Co., the leading international retail franchise operator for over 70 of the world’s most recognised brands, this month received the 2012Franchise of the Year Award at a ceremony organised by Service Hero in Kuwait. In addition, six brands operated by Alshaya were also nominated for service excellence awards in their respective business categories. The Service Hero Index, which was launched in Kuwait in 2010, is an independent customer service survey that measures customer satisfaction, and has since measured over 14,000 customer opinions across 17 industry categories.

The Franchise of the Year award – which is a new category for 2012 - recognised Alshaya’s achievement in providing consistently high-quality customer service standards across the portfolio of international brands that it manages in Kuwait; based on the satisfaction ratings from respondents. 

As well as receiving this group award, American Eagle Outfitters received the award as leading retail clothes brand in Kuwait for the second year in a row, whilst six individual brands operated by Alshaya; Mothercare, Debenhams, Starbucks, P.F. Chang’s, Shake Shack were nominated and Pottery Barn received an honorary mention for their quality of service in their individual categories.

“We are delighted that Alshaya, and so many of its franchise brands, have been recognised in this year’s Service Hero Awards,” commented Mona Dabbah, Group Customer Care Manager at M.H. Alshaya Co. “We believe in offering our customers a positive experience that puts them at the centre of what we do across all touch points, from in store to e-commerce sites and from telephone contact to email; and our internal programmes help us to listen and respond to their needs.  Being the first company to win the Franchise of the Year award is testament to Alshaya’s commitment to operate at the highest international standards.   This independent recognition from Service Hero reflects the dedication to service which is shared by all our store staff.”