Famous ‘No Label’ brand introduces innovative new retail concept to Dubai
Dubai, 10 February 2013: Japanese lifestyle brand, MUJI, operated in the Middle East through an exclusive franchise agreement between M.H. Alshaya Co. and Ryohin Keikaku Co Ltd, MUJI’s parent company, was welcomed to the UAE shores yesterday when it opened its doors for the first time in Dubai. An official ceremony took place at the store in The Dubai Mall with a ribbon cutting ceremony which was attended by MUJI’s Chairman and Representative Director, Tadamitsu Matsui and Satoru Matsuzaki, Director and General Manager for Overseas Operations Division.
With international brand presence in nearly 500 stores across Japan, Asia, Europe and the USA, MUJI is dedicated to providing simple, innovative and elegant products which comes from the Japanese notion of ‘Kanketsu’ that brings a sense of calm into everyday life. The inauguration of the first MUJI store at Dubai Mall will provide Emirati customers and residents with an exciting range of over 3000 products including clothing, furniture, stationery, health & beauty, storage, kitchen and dining as well as travel and bedding.
MUJI is derived from its Japanese name, ‘Mujirushi Ryohin’, which means ‘no label quality goods,’ and the brand is characterised by its design simplicity and eco-friendly minimal packaging. Dubai customers will find items synonymous with MUJI stores across the world including New York, London and Paris, such as the famous shrink wrap range of T-shirts, dresses and scarves, as well as the brand’s own organic denim line – jeans made from organic cotton that give a soft and comfortable feel while still retaining a great fit.
Tadamitsu Matsui, the Chairman of MUJI’s holding company commented; ‘We are proud to introduce our distinctive ‘no brand’ philosophy here in the United Arab Emirates especially in The Dubai Mall, the world’s largest and most prestigious shopping destination. We look forward to introducing Emirati customers to a new shopping experience with simple yet innovative products.’
Commenting on MUJI’s launch in Dubai, Mohammed Alshaya, Executive Chairman of M.H. Alshaya Co. said; ‘We believe there is a strong customer demand in Dubai for simplistic designs that boast high standards of quality. MUJI’s unique and distinctive Japanese concept will be well received by customers here and we are confident that this world renowned brand will be a successful addition to Dubai’s retail experience.’