KidZania Kuwait introduces Abdulsamad Al Qurashi as its latest marketing partner

Abdul Samad Al Qurashi to introduce children to the exciting world of perfumery

Kuwait, 6 January 2013: KidZania Kuwait is pleased to welcome Abdul Samad Al Qurashi as the latest addition to its growing list of international, regional, and national marketing partners. Abdul Samad Al Qurashi, headquartered in Saudi Arabia - and one of the finest producers of Arabian perfumes - will sponsor The Perfume Shop establishment within the miniature city where children will learn and experience the process of perfume making.

Abdul Samad Al Qurashi’s establishment will not only enable children to create their own perfume, but will also explain, in a fun and interactive setting, the history and development of fragrances. Immersed in a real-life environment, children will role-play as Junior Aroma Therapists, and create their own perfume from many safe fragrances in the child-friendly perfume lab.

They will be able to explore and mix together their favorite scents, whilst learning the intricate methods and processes of designer perfumery and become familiar with how essential oils are extracted from natural materials such as wood, flowers and fruits. Once a desired aroma is achieved, children will be able to name and package their unique scent in an Abdul Samad Al Qurashi bottle, and take it home.

“Abdul Samad Al Qurashi is very proud to partner with KidZania Kuwait in a unique endeavor to provide children with the opportunity to learn about perfumery through edutainment,” commented Al Sheikh Mohammed Abdul Samad Al Qurashi, CEO of Abdul Samad Al Qurashi Group. “In addition, this partnership complements our goal in building strong awareness on perfumery, which in turn will enable young ones to choose the right fragrances, and recognize distinct and quality aromas in the future.”

The exciting KidZania Kuwait edutainment center, which will open at The Mall - The Avenues, is brought to Kuwait by M. H. Alshaya, the leading international retail franchise operator. Children will find up to 100 roles and 78 exciting establishments within the center where they can enjoy learning in a fun and interactive environment.