PB Teen launches first retail store outside North America with Alshaya

PBteen brings exclusively designed home furnishings just for teens to The Avenues mall in Kuwait

Kuwait, 16 December 2012: M.H. Alshaya today announced it has opened the first PBteen retail store in the Middle East.  A member of the Pottery Barn brands, PBteen is a specialty home furnishings store dedicated to tweens and teens. The new store is located at The Avenues mall in Kuwait and is the largest PBteen store in the world.  PBteen seeks to inspire young customers in Kuwait with its wide range of stylish bedding, furniture and accessories exclusively designed for teens.

“This is the largest PBteen in the world and we are thrilled to share it with consumers in the Middle East,” said Laura Alber, President and Chief Executive Officer, Williams-Sonoma, Inc. “We think Kuwait is a perfect location for PBteen, as we are confident that the strength of the assortment and the customizable shopping experience will be sure to delight many parents and teens looking to personalize their bedrooms and lounge spaces.”

“We are delighted to introduce PBteen to Kuwait’s consumers, said Jens Ravnbol, Vice President of Home Furnishings at Alshaya. “Pottery Barn, its parent brand, has become well-loved in the region for providing customers with unique home furnishings.  The introduction of PBteen allows us to extend that philosophy to teens, many of whom have their own very distinct styles when it comes to decorating their rooms.”

As a leader in specialty teen home-furnishings, PBteen provides fashionable décor to fully furnish bedrooms, study and lounge spaces. PBteen often designs products that serve more than one purpose and work in rooms of any size. From storage-friendly, all-in-one bedroom systems to original bedding and accessories, everything on offer is designed with a teen's world in mind. Visitors to the new store will discover an exciting range of products to give their room an individual look; fresh furniture ideas are paired with bedding, rugs, accessories, lighting, throws and even luggage to brighten up their personal space.

The new PBteen store will offer the same high quality and service standards that Pottery Barn and Pottery Barn Kids have become renowned for since their introduction to the Middle East in 2010. PBteen is well known for its innovative product design, a customizable shopping experience and exceptional customer service.

IN-STORE FEATURES & BENEFITS

Design Lab– An in-store space where teens and their parents can engage with the brand and its products by creating a personalized room electronically on a computer monitor.  Onsite design specialists are available to help customers choose their favorite patterns and styles to create their own distinct bedrooms and lounge spaces.

Complimentary Design Services – Customers can arrange for an in-home design consultation with a design associate to come to your home and help you plan your personal space.

Monogramming – Personalization of a purchased item is available in-store for a nominal cost.