KidZania Kuwait Cements Deal with Abyat Megastore

Abyat to teach children the ins and outs of construction by sponsoring KidZania Kuwait's Construction Site Zone

Kuwait, 4 November 2012:  KidZania Kuwait, the highly awaited family entertainment center is pleased to announce the Middle East’s largest home improvement showroom, Abyat Megastore, as its latest marketing partner. In keeping with KidZania’s award-winning concept of blending entertainment and education (edutainment), Abyat will sponsor the Construction Site Zone, which will consist of establishments that provide children with safe and fun hands-on experience in the building, and exterior and interior finishing of a house.

In the Construction Site Zone, children will be able to see the construction process from design through to building a house using safe materials in the Bricklaying establishment. Children will learn, through fun-infused techniques, how to paint walls and wash windows in the House Painting and Window Washing establishments. Each of the activities in Abyat’s three safe establishments within the Construction Site Zone will help KidZania’s young crew members understand what it takes to design, construct and maintain a house.

“Abyat Megastore is proud to partner with KidZania Kuwait who offer this unique and dynamic experiential marketing and educational platform,” commented Faisal Khaga, Abyat’s Senior Marketing and Business Development Manager. “By taking a hands-on approach to construction at a young age, children will be aware of the hard work and organised processes that go into the construction and finishing of a house. We are truly looking forward to providing Kuwait’s next generation with the tools and skills that will enable them to one day build their dream home.”

Commenting on this new partnership, Kindah Yacob-Agha, Marketing Manager at KidZania Kuwait said: “We are pleased to partner with Abyat Megastore whose establishment will help children understand the importance of teamwork and time management within a construction environment. Abyat’s Construction Site Zone will enhance KidZania Kuwait’s atmosphere of believability as it complements our vision of offering real-life experiences in an exciting and safe setting.”

The exciting KidZania Kuwait edutainment centre, which will open at The Mall, The Avenues, is brought to Kuwait by M. H. Alshaya Co., the leading international retail franchise operator. Children will find up to 100 roles and 78 exciting establishments to enjoy learning in a fun and interactive environment.