KidZania Kuwait and KAICO join hands

Kuwait, 10 November, 2012: KidZania Kuwait, today welcomes Kuwait Automotives Imports Company (KAICO), the exclusive distributor of Mobil and Michelin, as its latest marketing partner for the new edutainment center, soon to be opened at The Avenues. Complementing KidZania’s award-winning concept, KAICO will sponsor the Auto Repair Shop establishment where children will perform safe and exciting car repair activities.

As the sponsor of KidZania Kuwait’s Auto Repair Shop, KAICO, one of Kuwait’s leading automotive and auto products distributors, will provide children with the opportunity to work as the shop’s mechanics and earn kidZos (KidZania’s currency) to perform safe and interactive repair functions on a scaled-down automobile.

KAICO’s Auto Repair Shop will feature internationally renowned brands, Mobil and Michelin, through fun and interactive repair activities, which include changing a tire and replacing mechanical parts. Children will work in groups and discover the many different components of a vehicle, how it runs, and ultimately how to resolve problems and work effectively as part of a team.

“We at KAICO are extremely proud to partner with KidZania Kuwait, and feature Michelin and Mobil within the children’s city,” commented General Manager of KAICO, Ashish Tandon. “Our establishment within the park will demonstrate the many exciting aspects of the auto repair business to Kuwait’s budding youth, which in turn will allow us to communicate with our future customers in an unprecedented manner. We are truly looking forward to being part of the unique concept of ‘edutainment’ that KidZania offers.”

Commenting on the new partnership, Fernando Medora, Vice President of Leisure & Entertainment at M.H. Alshaya Co., the leading international retail franchise operator, said: “KidZania Kuwait’s marketing partners play a highly pivotal role in transforming their real-life environments into unforgettable and enjoyable learning experiences for children.  As a renowned company in Kuwait, we are certain that KAICO’s presence in KidZania Kuwait, along with their brands Mobil and Michelin, will contribute to our efforts in delivering engaging and motivational activities for children.”

Children aged 4-14 will be able to enjoy KAICO’s activities within a realistic setting when KidZania Kuwait launches soon in The Avenues.