Alshaya brings The Cheesecake Factory to Kuwait

Kuwait, 5 November 2012: The Cheesecake Factory®, the award-winning and consumer favourite casual dining restaurant in the U.S.A., has made its much-anticipated debut in Kuwait with Alshaya. The occasion was celebrated at an official ribbon cutting ceremony hosted by David Overton, Chairman and Chief Executive Officer of The Cheesecake Factory Incorporated and Mohammed Alshaya, Executive Chairman, M.H. Alshaya.

The opening of The Cheesecake Factory in Kuwait follows on the brand’s successful Middle East launch in Dubai this August and continues its planned expansion across the Middle East with Alshaya, a leading international retail franchise operator in the region. The restaurant, occupying approximately 1,220 square meters with 475 seats, is located at The Avenues, Kuwait’s leading mall. Guests can enjoy The Cheesecake Factory dining experience Sunday through Wednesday 11.00 a.m. to 11.00 p.m., Thursdays and Fridays 11.00 a.m. to 12.00 midnight and Saturdays 10.00 a.m. till 11.00 p.m.

“The Cheesecake Factory’s arrival in the Gulf has been overwhelmingly positive, reflecting our great potential in the region and affirming our decision to expand into the Middle East as part of our global expansion. Our reputation and brand awareness are far-reaching, and we are delighted to be growing The Cheesecake Factory with Alshaya, which has a remarkable legacy of retail leadership,” said David Overton, Chairman and Chief Executive Officer of The Cheesecake Factory Incorporated.

“For nearly 35 years, The Cheesecake Factory has been known for menu innovation, food quality, ambiance and hospitality. Our menu features more than 200 selections and in keeping with our high standards, menu items will be made in-house, to order, using only the freshest of ingredients,” added Overton. “The menu also will offer our full line of award-winning desserts, including more than 30 varieties of cheesecakes and other baked goods. Guests will experience fantastic food served in an upscale ambiance within a casual setting.”

“The Cheesecake Factory has already made its mark in Dubai where guests have discovered the great food, wonderful service and inviting atmosphere that has made this restaurant renowned around the world. Now, in line with our objectives of introducing innovative new concepts and brands to consumers we are delighted to continue the expansion of this iconic brand into Kuwait.  We look forward to welcoming guests to this beautiful new restaurant,” commented Mohammed Alshaya, Executive Chairman of M.H. Alshaya.

Alshaya’s exclusive licensing agreement with The Cheesecake Factory provides for the development of its restaurants across the United Arab Emirates, Kuwait, Bahrain, Qatar and the Kingdom of Saudi Arabia. The agreement also gives Alshaya the opportunity to expand The Cheesecake Factory into its other operating markets in the Middle East and North Africa, Russia, Turkey and Europe.