Sarar set to weave its way into Kuwait with Alshaya

Globally Acclaimed Turkish Brand boasts over 60 years heritage in Menswear Fashion

Sarar, the internationally famous menswear brand that is recognized for its exquisite craftsmanship and tailoring, will be introducing its new collection to Kuwait customers this Autumn. Sarar will shortly be opening its first store in the Middle East in the new extension of The Avenues mall, in partnership with the leading international retail franchise operator M.H. Alshaya.

Established in 1944, in Eskişehir, Turkey, ‘attention to detail and quality’ are the brand’s trademarks.  Sarar’s premium upscale menswear and accessories are measured by the beautiful fabrics used in the tailoring which combine with strong classical and modern Italian and Turkish design influences.

“Both in Turkey and internationally, Sarar’s unique offering is all about quality menswear at affordable prices,” said Emrah Eren, Business Director, Sarar at M.H. Alshaya. “We use the most innovative manufacturing and design processes that use quality materials carefully selected by expert designers. The resulting menswear ranges from Sarar really showcase the brand’s desire for perfection and we are delighted to bring Sarar to a discerning audience in Kuwait and the wider Middle East, who we believe will be inspired by its unique array of designs.”
Sarar’s unique service to the customer includes having an experienced and professional tailor on site in its elegant store where customers can enjoy choosing a suit and have it completely bespoke to their measurements, confident that the resulting finished article will be of the highest quality.
Already operating in countries across five continents, Sarar is fast becoming a global brand with new designers of international fame and innovative store concepts designed for each local market. Sarar prides itself on its keen understanding of changing consumer needs and fashion trends as the brand has continued its journey, started in 2000, of becoming a leading menswear brand.