Alshaya Employees in Dubai help Support Breast Cancer Awareness

More than 4,000 Alshaya employees in over 400 stores in Dubai support Breast Cancer Arabia by wearing pink wristbands to raise awareness with customers

23 October 2012, Dubai, UAE: Dubai Goes Pink is a community event organised by Breast Cancer Arabia in support of breast cancer patients and advocates true medically produced and backed breast cancer awareness. The event runs throughout October and is aimed at unifying the efforts of individuals, companies, activities and events in the region wishing to support breast cancer patients and promote true medically produced and backed breast cancer awareness. The event has three main aims, one of which is redressing some of the current problems with delivering ‘awareness’ in the region. Breast Cancer Arabia has organised a free breast health talk on Wednesday 10 October at Dubai Healthcare City – given by a Breast Cancer Specialist from the UK.

Dubai Goes Pink has already received tremendous help from many companies and individuals wanting to get involved. Adding their support is M.H. Alshaya Co., the leading international retail franchise operator, who are sponsoring the production of the pink wristbands and donating them back to Breast Cancer Arabia to help them raise more funds. In addition, staff in 400 stores operated by Alshaya in Dubai, including Next, Boots and Starbucks Coffee, are wearing the official Dubai Goes Pink wristbands to help promote awareness. “It’s wonderful to have big brand names taking part in our pink initiative this year and lending their support to this important regional initiative that has far reaching benefits for the community,” says Elizabeth Reyes, Director, Breast Cancer Arabia. “We hope that many more will follow Alshaya’s example”.

“We’re delighted to be able to contribute to this worthwhile cause of raising awareness about Breast Cancer Arabia’s work, commented [Hilary Baker, Vice President of Corporate Communications at Alshaya]. “ This is a simple way for our employees, across our stores in Dubai, to show their support by wearing the pink wristbands in-store. We wish Breast Cancer Care Arabia every success for the Dubai Goes Pink activity this month.”

“Breast cancer treatment is very costly and not everyone has the means to afford it,” says Elizabeth. “These women need the support of the community.”

To get involved or to find out more about Dubai Goes Pink go to

Breast Cancer Arabia is a free interactive internet portal that gives women high quality information about breast cancer and its treatment, a specialised place to get the right treatment and a support system. All the patient educational and medical information on the website has been provided by Dr. Richard Reyes, who is a Consultant Breast Surgeon from the UK. The information on the website is broken down into educational videos which explain the whole breast cancer journey , from finding a problem in the breast, diagnosis, adjuvant treatments, surgery all the way through to the follow up phase. Information can also be found on how to choose the right doctor and hospital to treat your breast cancer.