Alshaya introduces Victoria's Secret Beauty & Accessories to Lebanon

This fall, the ultimate destination for fragrance and style, will arrive in Lebanon when Victoria’s Secret Beauty & Accessories opens its first store at Verdun Mall. The store will be located in the main entrance of the shopping centre’s ground floor.

“We’re thrilled to be opening our first Victoria’s Secret Beauty and Accessories store in Lebanon. We are anticipating a very exciting grand opening and look forward to meeting all of our new Victoria’s Secret customers,” said Steve Vickerstaff, Vice President of Victoria's Secret in the Middle East.

Victoria’s Secret Beauty & Accessories store at Verdun Mall will feature the brand’s best selling signature beauty products including the prestige fragrances Victoria’s Secret Angel, 2012 winner of 2 FiFi Awards, the iconic Bombshell™ and Body by Victoria – the newest addition to the Victoria’s Secret prestige fragrance assortment that will launch this fall.

The store will also feature VS Fantasies™ Fragrance and Body Care and VS Makeup™, alongside other leading beauty products. Customers will be thrilled by the unique collection of exclusive Victoria’s Secret accessories, including cosmetic cases, bags, luggage, small leather goods and sunglasses only exclusively available at the Beauty and Accessories stores alongside a limited assortment of the brand's best-selling panties.

The design of the store is contemporary and glamorous with a dynamic storefront façade. The interior features sophisticated elements of black cherry fixtures, lit focal walls, a gallery of iconic black and white imagery with a video wall featuring Victoria’s Secret Supermodel video footage, all showcasing the glamorous products in an environment that’s sophisticated and forever young.

The Verdun Mall store follows the successful launch of the brand in Dubai and Kuwait in 2010 and more recently in Riyadh, Doha, Bahrain, Muscat and Amman in 2011.