Alshaya and Bath&Body Works celebrate 100th international store as brand makes its debut in Poland

Warsaw, 23 September 2012: Bath&Body Works, the famous US beauty brand devoted to making fragrance fun, will celebrate the arrival of its first two stores in Poland this week with openings in Zlote Tarasy mall and Galeria Mokotow on 28th September.

The openings are cause for a double celebration. Not only will Poland discover Bath&Body Works wonderful ranges of luxurious ultra-pampering products and world-class fragrance but the brand’s arrival in Warsaw will also see it reach the 100th international store milestone.

The new stores, operated in Poland by leading international retail franchise operator, M.H. Alshaya Co., will allow Warsaw’s consumers to experience first-hand the luxurious fragrant body care, hand and home collections that are unique to Bath & Body Works.

Welcoming and knowledgeable store associates are on-hand to guide customers to the product that suits them best. In this fragrance playground customers can discover the most sophisticated and captivating fragrances, test invigorating shower gels and hand soaps at the sink area, and try everything from body lotions to home fragrances to find the perfect product or gifts.

The exclusive Bath & Body Works brands available in every store includes: Signature Collection, the world’s greatest collection of wearable, fashionable fragrances; Slatkin & Co., the premier home fragrance brand created by legendary fragrance expert Harry Slatkin; an unparalleled hand soap collection that combines powerful protection against germs with uplifting scents and conditioning care; personal care products from C.O. Bigelow, America’s oldest apothecary with over 170 years’ experience in creating trustworthy tried & true remedies; Aromatherapy collection, which uses fragrant oils and absolutes to enhance a sense of well-being; and the True Blue Spa range, an accessible, affordable ingredient-driven collection of spa performance products.

Founded in 1990 in the US, Bath & Body Works also operates stores in Canada. Through a multi-market franchise partnership with Alshaya, signed in 2010, the brand has a presence in stores across Kuwait, The United Arab Emirates, The Kingdom of Saudi Arabia, Bahrain Oman, Jordan, Russia and now Poland.

“We are delighted to introduce Bath & Body Works to Polish consumers”, said Steve Vickerstaff, Alshaya’s Vice President for Bath & Body Works. “Bath & Body Works has real international appeal and has enjoyed immediate success in every market where we have launched the brand. We are sure that its attraction will continue here in Poland and look forward to serving customers in the welcoming environment that distinguishes Bath & Body Works stores”.