Asnan Tower to bring shining smiles to KidZania Kuwait

Kuwait, 9 September, 2012: In the build up to its highly anticipated launch later this year KidZania Kuwait, the family entertainment centre, is pleased to welcome Asnan Tower, the largest dental clinic in the Middle East as its newest marketing partner. In line with KidZania’s award-wining approach to education and entertainment (‘edutainment’), Asnan Tower will create an interactive dental establishment in the child-centric city to help teach children about the importance of dental and oral hygiene.

Asnan Tower’s special kid-sized dental clinic will provide children with the opportunity to role play as dental assistants in a highly interactive and educational setting. Through the latest computer systems children will learn how to prevent cavities and even perform root canals. Utilizing their new skills on a state of the art dummy patient, this hands-on approach will let children understand dental and oral hygiene, and help them overcome potential dental anxiety and fear.

Commenting on the partnership, Chairman and Executive Manager of Asnan Tower, Dr. Essa Nabeel Al-Essa said: “The aim of Asnan Tower is to continuously communicate to our society the importance of dental and oral hygiene. By partnering with KidZania Kuwait, we are taking a different approach in delivering this message through KidZania’s unique experiential marketing platform. We are proud of our partnership with KidZania Kuwait and are certain it will strengthen our outreach among children by increasing awareness of the need for dental and oral hygiene through a fun and interactive setting.”

“Our approach to developing KidZania Kuwait’s marketing partnerships is to ensure that each partner’s establishment provides children with the right environment to learn and explore new skills and new experiences in an immersive and dynamic setting,” said Fernando Medroa, Vice President of Leisure & Entertainment at M.H Alshaya Co. who operate the franchise for KidZania Kuwait. “From a child’s perspective it is all about fun and our partnership with Asnan Tower will support our vision of delivering an exciting mix of activities which combine elements of education and entertainment.”

KidZania Kuwait is scheduled to open in the new Phase III expansion of The Avenues later this year, where it will welcome visitors, aged 4-14, to role play more than 100 different activities within a realistically themed environment.