AUK joins KidZania Kuwait as its newest marketing Sponsor

Kuwait - 2 September, 2012: KidZania Kuwait, the family entertainment park opening later this year, is pleased to announce that the American University of Kuwait (AUK) is joining its growing family of leading marketing partners. AUK, the influential American University in Kuwait, is sponsoring the University establishment within the children’s city that is due to open in The Avenues’ exciting Phase III expansion, operated by leading international franchiser M.H. Alshaya.

The AUK establishment within KidZania Kuwait will be an integral aspect of the child-sized world.  It will provide children with an interactive setting and through role-play, as university students, the chance to pursue a degree in many fields including architecture, healthcare sciences and art. On completion of their university course, they will receive a Bachelor’s, Master’s or PhD degree certificate. By being more qualified academically, children will be able to earn extra kidZos, KidZania’s official currency, and improve their career prospects in the park.

“AUK is proud to partner with KidZania Kuwait to be the only university in the child–sized city. We are excited to be contributing to the growth and development of Kuwait’s youth by providingknowledge, self-awareness and personal growth experiences that can enhance critical thinking, effective communication and respect for diversity,” said Shaikha Dana Nasser Sabah Al-Ahmed Al-Sabah, Chairwoman of United Education Company (UEC) and Founder and Chair, Board of Trustees of AUK. We also see this partnership as a valuable opportunity to connect with our prospective students and to encourage them tobecome leaders and life-long learners who aspire to the highest standards of moral and ethical responsibility in their societies.”

Commenting on the new partnership, Vice President of the Leisure and Entertainment Division at M.H. Alshaya, Fernando Medroa said: “We are delighted to have AUK on board KidZania Kuwait. We believe our partnership with AUK is a perfect fit with our values and will provide our customers and their children with an exceptional experience that not only enables children to be immersed in a real university environment, but also teaches them the importance of academia.  Our growing number of marketing partnerships, and their unique establishment in KidZania Kuwait, provide an enriching and positive experience for children, all within a fun and interactive environment.”

About the American University of Kuwait

The American University of Kuwait (AUK) is an independent, private, equal opportunity, and coeducational liberal arts institution of higher education. The educational, cultural, and administrative structure, methods and standards of AUK are based on the American model of higher learning. The language of instruction is English. For more information, visit www.auk.edu.kw.