First stores for distinctive fashion brand to open in Kuwait and Dubai
Kuwait and Dubai, UAE – 30 August 2012: Jack Wills will soon be officially opening its doors in the Middle East. The unique fashion brand makes its debut in Kuwait within the highly anticipated expansion of The Avenues mall this autumn. Two further stores will open in Dubai, UAE at The Dubai Mall in November 2012 and at Mercato Mall in January 2013. Each store’s design will showcase the historic character and architecture associated with the brand, reflecting its unique positioning in the market.
Avid Jack Wills fans in Dubai will be able to get a sneak preview of the brand at pop up stores in Mercato Mall from 1st Sept - 11th Sept, The Dubai Mall from 15th Oct - 23rd Oct and back at Mercato Mall from 11th Nov - 30th Nov.
Established in 1999, in Salcombe, Devon, UK, Jack Wills reflects English heritage and style in an array of women & men’s apparel, beauty & home accessories products. Its design takes its inspiration from the British military history, country sporting traditions and the Old England preppy feel.
Soon after its first store opening in Salcombe, Jack Wills began expanding into University towns across Britain including Oxford, Cambridge, Manchester and Edinburgh and took on its tag as ‘Fabulously British University Outfitters‘ to reinforce the identity and the values of the brand. The university student-targeted brand has grown to over 60 stores throughout the UK, Ireland, the USA and Hong Kong and Jack Wills is now proud to expand into the Middle East in partnership with international retail franchise operator, M.H. Alshaya Co.
Jack Wills has created a viral buzz among its fans with 400,000 global followers daily updated on a series of events that run throughout the year and reinforce the university experience of the brand, be it sponsoring local students to run events in the French Alps or summer ‘Seasonnaires’ in the USA, or staging the Jack Wills Taipan Challenge event in Hong Kong.
Building on its online success, the Jack Wills Middle East Facebook page will go live shortly to connect the brand with loyal fans in the region and increase its ‘it’ crowd in the Gulf.