UAE, 26 August 2012: Alshaya’s support of Dubai Cares, one of the Middle East’s leading philanthropic organisations has been recognized at the fund’s 5th Anniversary Ceremony recently held in Dubai, UAE under the patronage and in the presence of H.H. Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minster of the UAE and Ruler of Dubai.
Since 2010 Alshaya has participated in Dubai Cares’ annual fundraising campaigns. As a leading international retail franchiser, the company has been able to actively promote the programme across its 280 stores in Dubai and encourage customers to contribute a donation as part of every in-store transaction. This year’s campaign runs for three months from September and seven of Alshaya’s franchise brands will participate: PF Chang’s, Pinkberry, Potbelly Sandwich Shop, Texas Roadhouse, Le Pain Quotidien and Al Forno.
Mohammed Alshaya, Executive Chairman of M.H. Alshaya Co. who collected the award commented: “Every business has a responsibility to society and we are honored that our support for Dubai Cares has been recognised. Alshaya’s support of Dubai Cares is aligned with our ongoing commitment to champion the development of young people and to create opportunities for their growth. We are delighted to continue our commitment to this important campaign in 2012.”
Working in partnership with leading international aid agencies, foundations and NGOs, Dubai Cares has helped over 7 million children in 28 countries over the last five years. To find out more about Dubai Cares or to make a contribution please visit their website www.dubaicares.ae/en.