Alshaya brings The Cheesecake Factory to Dubai

Dubai, UAE, and Calabasas Hills, CA - 16 August 2012: The leading casual dining restaurant in the U.S.A., The Cheesecake Factory, makes its much-anticipated international debut at The Dubai Mall, opening under a license agreement with Alshaya Trading Co., W.L.L. on August 15, 2012. This opening marks the first location for the brand outside of the United States. The restaurant, occupying 13,851 square feet with 300 seats, is located opposite the Dubai Aquarium and is open daily for lunch and dinner.

“For nearly 35 years, The Cheesecake Factory has been the benchmark for menu innovation, food quality, ambiance and hospitality. Our reputation and brand awareness are far-reaching, and we look forward to the expansion of The Cheesecake Factory throughout the Middle East and globally. The restaurant in the Dubai Mall is in a premier location with a view of the Aquarium that is quite impressive,” said David Overton, Chairman and Chief Executive Officer of The Cheesecake Factory Incorporated.

“In keeping with our high standards, menu items will be made in-house, to order, using only the freshest of ingredients. The menu will also offer our full line of award-winning desserts, including over 30 varieties of cheesecakes and other baked desserts made by our bakery production facilities in the U.S. to ensure quality and consistency. Guests will experience fantastic food served in an upscale ambiance within a casual setting,” concluded Overton.

Alshaya’s exclusive licensing agreement with The Cheesecake Factory provides for the development of its restaurants across the United Arab Emirates, Kuwait, Bahrain, Qatar and the Kingdom of Saudi Arabia. The agreement also gives Alshaya the opportunity to expand The Cheesecake Factory into its other operating markets in the Middle East and North Africa, Russia, Turkey and Europe.

“The Cheesecake Factory is a fantastic addition to our restaurant portfolio and is certain to be hugely popular with the people of Dubai, who will appreciate the great food, wonderful service and inviting atmosphere that has made this restaurant renowned the world over. There is incredible demand for The Cheesecake Factory and we are excited to partner with such an iconic brand. We have already charted out an extensive expansion plan and are looking forward to continued success with the brand across the Middle East and beyond,” said Mohammed Alshaya, Executive Chairman of M.H. Alshaya Co.

About The Cheesecake Factory Incorporated
The Cheesecake Factory Incorporated (NASDAQ: CAKE) created the upscale casual dining segment in 1978 with the introduction of its namesake concept. The Company operates 173 full-service, casual dining restaurants throughout the U.S., including 158 restaurants under The Cheesecake Factory® mark; 14 restaurants under the Grand Lux Cafe® mark; and one restaurant under the RockSugar Pan Asian Kitchen® mark. The Company also operates two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 70 varieties of quality cheesecakes and other baked products. To learn more about the Company, please visit www.thecheesecakefactory.com and fan us on Facebook at www.facebook.com/TheCheesecakeFactory.