KUWAIT, 28 June 2012: KidZania Kuwait, the much anticipated family entertainment centre due to open later this year, is pleased announce a marketing partnership with PepsiCo’s leading water brand, Aquafina. The new partnership further builds up the range of real-life experiences on offer within the city built especially for children. The partnership will see the development of a specially created bottling plant to provide the young visitors to the establishment with a wide range of interactive and fun activities connected to water bottling. Franchised by M. H. Alshaya, KidZania Kuwait’s announcement comes as part of its overall purpose of providing a new and comprehensive approach to education and entertainment (edutainment) in Kuwait for the first time.
Aquafina, a PepsiCo product manufactured, bottled and distributed by United Beverages Company in Kuwait, will sponsor the Bottling Plant establishment which will be located, among other factory-based establishments, in KidZania Kuwait’s Industrial Zone. Within a sanitized and hygienic environment, children will be provided with an opportunity to produce and bottle Aquafina’s purity guaranteed water that goes through a state-of-the-art rigorous purification process called HydRO-7™. In addition to being able to take the water bottles home, Aquafina will also teach eager children the importance of water consumption and healthy habits of staying hydrated.
Commenting on this new partnership, Reda Bouraoui, PepsiCo’s Senior Franchise Director in the Gulf Region said: “We are pleased to partner with KidZania Kuwait where we will communicate with our future market in a unique way through experiential marketing. KidZania’s concept falls in line with our overall efforts of developing and nurturing the skills of children and adding more value to the communities in which we operate.”
KidZania is designed to simulate real-life and is complete with buildings, paved streets, vehicles, a functioning economy and recognizable destinations in the form of ‘establishments’ sponsored and branded by leading multi-national and local brands. Its unique blend of entertainment and education enables children to develop their skills through role-playing in a fun, interactive and dynamic environment.